Archive for the 'Marketing' Category
Robert on Jul 14 2008 | Filed under: Blog Talk, Marketing, New Media, PR, PR Week, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Video, emerging digital media
Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.
I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that.
Robert on Jul 13 2008 | Filed under: Blog Talk, Marketing, New Media, Social Media, Teaching PR, Technology, Video, Video Blog, WOM, WOMM
It especially won’t work if you have a bad product.
I can feel Jen O’Meara’s pain. We likely all can. She has a project she loves and it isn’t going anywhere. Frustration. We’ve all felt it, right?
David Meerman Scott shares A viral marketing story suitable for bedtime. It is a story of [...]
Robert on Jul 13 2008 | Filed under: Blog Talk, Communication, Conference, Marketing, New Media, PR, PR Week, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Video, emerging digital media
Neville Hobson has been following our class digital/social media activities since, well - really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.
Neville recently wrote about his Summit experiences in What academics think about social media.
Robert on Jul 12 2008 | Filed under: Conference, Marketing, PR, PR Week, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Video, Video Blog, emerging digital media
Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.
Starbucks recently launched (March ‘08?) their site - my Starbucks Idea. This BusinessWeek article explains more.
Robert on Jul 08 2008 | Filed under: Marketing, Marketing Communications, PR, Public Relations, Public Relations Higher Education, Teaching PR, Video Blog, emerging digital media
The PROpenMic social network for PR students, faculty and practitioners continues to prove successful.
Paull Young, of Young PR and Converseon emailed me the other day with news. He reminded me of the two people at Converseon that found their way to the firm through social media, and PROpenMic, in particular.
Robert on Feb 22 2008 | Filed under: Blogging topics, Blogs, Communication, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video, guerilla marketing
Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting [...]
Robert on Feb 22 2008 | Filed under: Blogging topics, CRM, Communication, Marketing
Snap Shots is a nice little plugin for blogs and sites that offers “12 kinds of Snap Shots” or little image previews in rollover popups.
They sent out an email on Feb. 13 that stated, “Unbelievably, 99 of you had nothing better to do with your lives than to create nearly 200 different badges for Snap [...]
Robert on Apr 15 2007 | Filed under: Blogs, Communication, Employment, Marketing, New Media, PR, Public Relations, Social Media
This is a group I think anyone would want to work with in PR and marketing for higher ed. The team of Jeffrey E Keeton, Hope Harrill, Andrea M Reiber … and others … is doing some remarkable work. Their project on Antarctica research, with Jeff Keeton and Dimitri Glazkov is particularly interesting. I wrote about it here.
They win awards, too.
So, if you’d like to join a cool team … check this out. They actually seem to have three opportunities. One is the coordinator. One is the electronic media coordinator … and the other is an assistant coordinator. So, opportunities abound.
Robert on Mar 30 2007 | Filed under: Advertising, Blog Talk, Disability, Employment, Marcom, Marketing, PR, Public Relations, Public Relations Education, Social Media, Social Media Internships, WOM, WOMM
Facebook is an interesting social media community. For ASCCA’s interests of connecting with college students, it seems like the natural community to engage. ASCCA wants college students to work as counselors, program staff and for internships. So, we’re trying something new to reach them.
ASCCA is going to run approximately 50,000 flyers a [...]
Robert on Mar 04 2007 | Filed under: Corporate Social Responsibility, Blog, Marketing, PR, Public Relations, Volunteerism
The blog See What’s Out There is our focus for this round of the Nonprofit Blog Exchange from Emily Weinberg. See What’s Out There is the blog of See3 Communications and is an excellent read … go check it out. They do video for nonprofits.
Robert on Feb 25 2007 | Filed under: Blog, CRM, Community Relations, Marketing, News Blogs, OpenPR, PR, PRblogs, Public Relations
One of my favorite examples for using a blog is where an organization employs them to gain input from their stakeholders. It is particularly rewarding to see dialog, about sometimes sensitive issues, being discussed so openly. I think it shows great transparency - even a bit of bravery - for an institution to [...]
