I live in Alabama.  I’m really not the person you want to pitch with news of Aruba’s new rebranding initiative.
That didn’t stop them, though. They pitched me via email today.
A PR agency just found one long list of PR people and sent out the blast email release. Yet one more example of poor PR practice.   I only write of this because it is so ironic that they would pitch me on this story, of all stories.  A truly clueless effort.
Why does Aruba need to rebrand itself?  Because …

Today, I responded to a CASE listserv request about recruiting blogs being launched by colleges. I have a lot of ideas about this kind of campaign. I’m sharing here in hopes you’ll offer some feedback, too. Thanks.
Here’s what I shared on the list…
You’ve likely already thought of these, but FWIW – here goes …
Short story? Video. RSS. Re-purpose the content in other sites – off-campus. Build a team of student influentials.
Ideas? Use video … video is the most popular draw and …

Amanda Mooney shared this video on Twitter earlier today.
@AmandaMooney: 50 years of marketing in 3 minutes http://tinyurl.com/8e9yw8
A cute animation that tells part of the story. Enjoy.

Jeremy Pepper shared the following on Twitter, @jspepper.
@jspepper: I’m beginning to hate @mrtweet.
I felt compelled to respond with the following:
RT @jspepper: I’m beginning to hate @mrtweet. ) Agreed. Relationships should grow organically, not en masse via flawed search algorithms.
@MrTweet ‘s use of the word “influencers” is a misnomer. They have vetted nothing more than keywords. Sigh.
By definition, algorithms solve problems. Mr. Tweet creates problems via enabling Twitter spam. @MrTweet
To expand upon that, I’m wondering who among us would choose an opt-out of Mr. Tweet search, if Mr. …