Christi Eubanks, of my PRception, asks me and dozens of PR educators and practitioners to share our “top 3 DOs and DON’Ts for personal online reputation management.”
That’s a good question. We talk about it in class from time to time.  Jeremy Pepper just wrote an interesting post on this very topic – Reputation – Both Corporate and Personal -  at Pop PR!
That’s also a tough question. Only three? I’m going for three of each. I’ve seen some of the other answers, so I’ll …

Previously, I mentioned the question I received during the HighEdWebDev conference. I was asked the always difficult question, “So, what’s next? What is the next thing on the horizon?” Again, if I knew (if any of us knew), we’d invest in it and reap the rewards. I did not have the answer, because I don’t know what is next.
It did remind me of something that I’ve thought about for a long time. The relatively unsung true driving force, in my opinion, of social media’s growth. Surely, …

Fall semester brings more blogging and social media exercises to my classrooms. This semester, as with all in the past, I’ve tried to do something new with the hope of catching the imagination of each student.
I have a story, but first – some background.
The PR Writing class is reading David Meerman Scott‘s book, The New Rules of Marketing and PR. Then, they are writing about it in their Fall 2007 class blogs. Along the way, the students are also exploring social media releases, online release portals and …

Jeremy Pepper has an interesting post about social media and healthcare over at Pop PR Jots.
Jeremy joined in a panel with Amy Tenderich, from Diabetes Mine.
From his post, these three paragraphs – in particular – struck a cord.
When explaining social media, I use a Town Hall analogy. From a conversation with a friend, she wrote it out like this: Imagine a small New England town with a highly civically-active community. On a regular basis this tightly-knit community hosts Town Hall meetings to discuss current events, areas of concern, etc. Now …