Three Links :: Excellent Posts and a Video For You

Still exploring the Revolution theme and the featured posts capability. So, this week, I’m sharing three posts from great people. You’ll enjoy them, I’m sure.

First, we find an article about social media perhaps producing social change and helping someone with a terminal illness. Then, we learn that the SEC has recognized the spread of online / web communications (particularly social media) and they’ve now updated guidelines for publicly traded companies with regard to their Web sites and (if you read it into the speech) social media. Finally, we find the most wonderful video. You’ll want to watch it. Look to your right and you’ll find it is our featured video today. Read more

UGA Connect ‘08 :: PR is changing. Become part of the conversation.

Connect, the Public Relations & Social Media Conference, hosted by the Grady College of Journalism & Mass Communication, is set for September 19-20, 2008 at the University of Georgia.

Please note Karen’s comment below. They are “taking educator and professional registrations now but student registration info won’t go out until August, when classes resume.”

Last year’s conference was a a great inaugural event. This one promises to be worth your time and effort to attend, too. A video from Dr. Kaye Sweetser is today’s featured video here, on the front page. It is embedded below, too. Read more

Sprout Builder :: Student Multimedia News Packages for Submission to Online News Sites

Always looking for new ways to create news releases for newspaper Web sites, I had a little epiphany regarding Sprout Builder and multimedia news packages for submission to news outlets.

Mindy McAdams’ book has me intrigued. I’ve been going through it in preparation for including it in this fall’s PR Style & Design course. It is a great book. Her site, flash journalism, even offers class tutorials. Visit her blog, too. Read more

Utterz for Digital Resumes, Portfolios, Spot News and Crisis Comms

Offered up a demo of Utterz in class tonight. Students may incorporate it into their final projects - digital resumes & portfolios - for the PRProspects.com site.

During the chat, we talked about how Utterz might be used for a client. Read more

Alabama democrat candidate for U.S. House reaches out to bloggers

The political season offers many opportunities for exploring how candidates are using social media in their campaigns. I didn’t think I’d find many (if any) examples in the Alabama races this year. Then, a Google ad popped up in my mail reader: “Turning Alabama Blue - Segall2008.com - Viable democrat running in Alabama. Watch his intro-video and join us!” Read more

One Reason Nonprofits Should Use Video :: Testimonials :: Two Video Examples

For almost three years, Camp ASCCA has been using blogs, podcasts and now a full blown niche social network - ASCCA Friends - to connect with ASCCA’s campers and their parents.

Danika Kmetz, a great PR intern from Illinois State University (and President of her PRSSA chapter), has created two very fun videos with the best kind of testimonials possible. The first is from Hope, a camper at ASCCA’s Teen Week taking place this week on Lake Martin. The second is a mashup of clips from last week’s Adult Mentally Disabled camp.

There are many ideas at work behind these sites. The most important is to provide a look inside camp that will reach out to our campers, their parents and anyone that has yet to consider a therapeutic recreation opportunity. Read more

Gary Goldhammer, SVP Edelman :: Video Interview from Edelman/PRWeek Academic Summit

Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.

I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that. Read more

Mary Metcalf, Edelman and Auburn Alumnae :: Video Interview from Edelman/PRWeek Academic Summit

Mary Metcalf, or MK to her fans, was live blogging the Edelman / PRWeek New Media Academic Summit as part of her AAE duties for Edelman in Chicago. An Auburn alumnae, and a favorite grad, I wanted to interview her for all the folks back home.

Yes, I’ll be pointing the students here and saying, “Hey, now there’s a success story. Admit it! You want to be like MK.”  Read more

Yobi.tv :: Proof Positive That Online Viral Marketing Doesn’t Always Work

It especially won’t work if you have a bad product.

I can feel Jen O’Meara’s pain. We likely all can. She has a project she loves and it isn’t going anywhere. Frustration. We’ve all felt it, right?

David Meerman Scott shares A viral marketing story suitable for bedtime. It is a story of disappointment and sadness. But, at least the author, YOBI CIO Jen O’Meara, tries to tell it with a tongue-in-cheek spin.

Jen’s no dummy - you’d think. A Ph.D. under her belt, no less, she’s struggling to get her startup Yobi.tv site off the ground. Yobi.tv claims to be a “unique blend of social networking, reality show contests, and user-generated content (that) will revolutionize the world of online entertainment.” Well, it’s good to have a dream. Read more

Neville Hobson, For Immediate Release :: Video Interview from Edelman/PRWeek Academic Summit

Neville Hobson has been following our class digital/social media activities since, well - really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.

Neville recently wrote about his Summit experiences in What academics think about social media. Read more

Alexandra Wheeler, Starbucks :: Video Interview from Edelman/PRWeek Academic Summit

Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.

Starbucks recently launched (March ‘08?) their site - my Starbucks Idea. This BusinessWeek article explains more.  Read more

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