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Community Relations, Customer Relations, Customer Service, Emerging Social Networks, Marketing »

[18 Jan 2009 | 2 Comments | 94 views]

Jeremy Pepper shared the following on Twitter, @jspepper.
@jspepper: I’m beginning to hate @mrtweet.
I felt compelled to respond with the following:
RT @jspepper: I’m beginning to hate @mrtweet. ) Agreed. Relationships should grow organically, not en masse via flawed search algorithms.
@MrTweet ‘s use of the word “influencers” is a misnomer. They have vetted nothing more than keywords. Sigh.
By definition, algorithms solve problems. Mr. Tweet creates problems via enabling Twitter spam. @MrTweet
To expand upon that, I’m wondering who among us would choose an opt-out of Mr. Tweet search, if Mr. …

Blogs, Community Relations, Disability, New Media, OpenPR, PR, Social Media, Social Media Internships, Therapeutic Recreation, Video »

[26 May 2007 | 3 Comments | 43 views]

Jeremy Pepper has an interesting post about social media and healthcare over at Pop PR Jots.
Jeremy joined in a panel with Amy Tenderich, from Diabetes Mine.
From his post, these three paragraphs – in particular – struck a cord.
When explaining social media, I use a Town Hall analogy. From a conversation with a friend, she wrote it out like this: Imagine a small New England town with a highly civically-active community. On a regular basis this tightly-knit community hosts Town Hall meetings to discuss current events, areas of concern, etc. Now …

Blog, Community Relations, CRM, Marketing, News Blogs, OpenPR, PR, PRblogs, Public Relations »

[25 Feb 2007 | Comments Off | 91 views]

One of my favorite examples for using a blog is where an organization employs them to gain input from their stakeholders. It is particularly rewarding to see dialog, about sometimes sensitive issues, being discussed so openly. I think it shows great transparency – even a bit of bravery – for an institution to follow this path.
In the past, I have written about Cornell.edu Redesign: Why it is a good blog and the student initiative of BuzzFlood :: Dartmouth Blog/CMS PR Tactic.
Andrew Careaga, of higher ed marketing, recently shared …

Community Relations, guerilla marketing, Marketing »

[25 Feb 2007 | 4 Comments | 14 views]

I must not tell a lie. I am stealing this post from John Cass – verbatim. Well, part of it at least (see the end of this post). I apologize, John.
Since I have blatantly ripped off his announcement of the SNCR newsletter – and the pending conference, you really should attend, why not visit his blog, please.
There is much more at PR Communications. I discovered a wealth of insights when visiting his blog. John shares the news that Boston is …