Always looking for new ways to create news releases for newspaper Web sites, I had a little epiphany regarding Sprout Builder and multimedia news packages for submission to news outlets.
Mindy McAdams’ book has me intrigued. I’ve been going through it in preparation for including it in this fall’s PR Style & Design course. It is a great book. Her site, flash journalism, even offers class tutorials. Visit her blog, too.

I think that anyone who ever meets Allison Wetherbee comes away with a clear realization … she is a terrific person. Having her return to Camp ASCCA, as the director of public relations, may go down as one of the brightest decisions ever made for camp. I think this video proves that.
Allison was recently interviewed by Fred Hunter, Fox6 News in Birmingham, for their Absolutely Alabama series.
Allison shares how camp helped her over the years, trying anything new that she had her heart set upon doing. Since …

In preparation for the coming semester, I’ve found myself thinking back and then looking forward.
My interests here are primarily on evaluating where people are, what positive aspects they may have gained from our classroom projects, and – how we can make them even more valuable and entertaining. Yep, that’s right. I said entertaining. You see, I believe students will dive in with greater fervor if they feel it is fun and they can see a true payoff at the end.
So, where are they now?  

For some time I’ve wondered about the possibility of pitching broadcast quality video to local stations via the web. Oh, I know it is done. But, that’s for large corporations or PR firms, for example. With the growth of online newsrooms and the reach of broadband access today, I’ve wondered if it is more viable today. And, more importantly, even doable for medium to small PR efforts.
I believe the answer is now a resounding Yes!
I realize this example is from a Governor’s Office, but the …