Press Release | infOpinions?

PR Bludgeons Itself :: Again

Robert on May 09 2008 | Filed under: Blog Talk, PR, Press Release, Public Relations, Publicity, Reputation, Social Media, Teaching PR

Kelli Matthews, of the University of Oregon, has a good post in PROpenMic.org entitled PR Taking it in the Teeth (Again).
I’ll share my response, but ask that you visit her post and read the comments by students (sign up required, membership is free). (After visiting that post, also consider going to Kelli’s blog at [...]

Britt Bravo Believes :: Have Fun, Do Good :: Nonprofit Use of Social Media

Robert on Mar 05 2007 | Filed under: Blog, Marketing Communications, OpenPR, PR, Press Release, Public Relations, Social Responsibility, Volunteerism

While we’re considering nonprofit related blogs, I wanted to to share this recent find - an excellent example. Several students have mentioned working in the nonprofit sector, this semester. One just posted about it. So, let’s explore how nonprofits have been using social media in their daily PR and marketing activities. From Oakland, California, we discover a great site. This one will be particularly interesting for those students thinking about a future in nonprofit work.

Blogs, Press Releases, and Farmers in Appalachian Valleys

Robert on Feb 27 2007 | Filed under: Blog Talk, CRM, Communication, Marketing Communications, Media Relations, New Media, OpenPR, PR, Press Release, Print, Public Relations, Radio, Television

This is the meme that won’t die. I was going to stay away from it, until I received a comment from Stowe Boyd yesterday. His comment was so long that my response (I feel) deserves a post, rather than a simple reply. The funny thing is, today I received an email from a former student (Sarah) who opened her eNewsletter from Lawrence Ragan Communications today and saw my name at the top of Shel Hotz’ post about the post in question. Kinda cool. Oh, and “Hey, Sarah!”

The Social Media News Release and News Room are Heuristic :: Help Us

Robert on Feb 18 2007 | Filed under: Blog Talk, Media Relations, Methodology, OpenPR, PR, PR Measurement, Press Release, Research, Survey, Survey Research

This post is about the good ideas that have been generated re: PR, social media, news releases and more. What my students desire is to see how journalists are reacting to all of these new ideas. Media relations is, after all, a large part of many PR practices. We have yet [...]