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[9 May 2011 | Comments Off | 146 views]
Spring 2011 Digital Resumes and Portfolios

Graduation was today and about half of these students said goodbye to Auburn. The others will graduate at the end of this coming semester.
Always love my students and very proud of them. This group was particularly fun and put in a lot of work on these projects. So, give them a look and offer them a job or internship.
OK, I finally got all the screen shots of each site into the slideshow. ;o)

Danielle Albert
Amy Barton
Kelsey Blohm
Kellie Camuso
Courtney Crew
Brent Culver
Maggie Daley
Brooke Davis
Kristina Emerson
Carrie Gordon
Tatum Henley
Amy Hood
Alison Hop
Margaret Ann Killam
Andie Long
Paige …

Featured, Headline, Public Relations »

[24 Mar 2011 | Comments Off | 81 views]
Message to ‘Retard’ Users – You Will Be Found

Here is a release that got my attention.  What do you think of the headline?  The lede?
Always interested in any cause related effort, particularly with regard to people with disabilities, I feel this release does a great job of addressing a very PC issue.
They are tracking the use of the words “retard” and “retarded” on Twitter.  It is an outing, of sorts.
What do you think? Look at this Twitter search feed for the word “retard” and see just how often it is used.
Watch the video:
 

Featured, Headline, Public Relations »

[16 Mar 2011 | Comments Off | 138 views]
Latest Digital Resumes & Portfolios :: Fall 2010

Well, I have been quite remiss in posting these sites. My apologies.
Here is the last batch of digital resumes and portfolios from my wonderful Auburn students.
Please check ‘em out and hire them! Great people!

Featured, Headline, Marketing, PR, Public Relations »

[22 Sep 2010 | Comments Off | 1,242 views]
Aruba.  One Happy Island?  No.  Aruba Is One Scary Island.

I live in Alabama.  I’m really not the person you want to pitch with news of Aruba’s new rebranding initiative.
That didn’t stop them, though. They pitched me via email today.
A PR agency just found one long list of PR people and sent out the blast email release. Yet one more example of poor PR practice.   I only write of this because it is so ironic that they would pitch me on this story, of all stories.  A truly clueless effort.
Why does Aruba need to rebrand itself?  Because …