Obama to Announce VP Choice via Email and SMS :: Maybe, We’ll See

According to an email I just received, Barack Obama is going to give his supporters the news of his pick for Vice President via email and SMS, before anyone else.

Hmm? Well, it would be a first. I must admit to a wee bit (OK, a lot) of skepticism on this one. All the news organizations are signed up for all of his mailing lists, after all. They also see mailing lists we never see. So, will his supporters really be the first to know? Read more

PitchEngine :: Social Media Release Building Tool

Jason Kintzler created a new site devoted to the building and distribution of social media releases (SMR). It is private now, in the Alpha development stage, but he shared access to the site with all the members of PROpenMic. Many thanks, Jason.

I imagine he’s slowly adding to his alpha testing group. Who knows how many have looked at it so far, but with the PROpenMic membership and his own group at MediaPitch / PitchEngine, Jason now has almost 2,000 people to poke and prod the site in an effort to help tweak and and share suggestions.

Jason describes PitchEngine, in part, as follows: Read more

Invisible Children :: Nonprofit Video for Social Change

This post has two parts, actually. First, we’ll discuss a good CGM video shared recently in PROpenMic. Then, we’ll look at how the person that posted the video entered the social network and started to engage with people.

First, the video. Read more

UGA Connect ‘08 :: PR is changing. Become part of the conversation.

Connect, the Public Relations & Social Media Conference, hosted by the Grady College of Journalism & Mass Communication, is set for September 19-20, 2008 at the University of Georgia.

Please note Karen’s comment below. They are “taking educator and professional registrations now but student registration info won’t go out until August, when classes resume.”

Last year’s conference was a a great inaugural event. This one promises to be worth your time and effort to attend, too. A video from Dr. Kaye Sweetser is today’s featured video here, on the front page. It is embedded below, too. Read more

Sprout Builder :: Student Multimedia News Packages for Submission to Online News Sites

Always looking for new ways to create news releases for newspaper Web sites, I had a little epiphany regarding Sprout Builder and multimedia news packages for submission to news outlets.

Mindy McAdams’ book has me intrigued. I’ve been going through it in preparation for including it in this fall’s PR Style & Design course. It is a great book. Her site, flash journalism, even offers class tutorials. Visit her blog, too. Read more

One Reason Nonprofits Should Use Video :: Testimonials :: Two Video Examples

For almost three years, Camp ASCCA has been using blogs, podcasts and now a full blown niche social network - ASCCA Friends - to connect with ASCCA’s campers and their parents.

Danika Kmetz, a great PR intern from Illinois State University (and President of her PRSSA chapter), has created two very fun videos with the best kind of testimonials possible. The first is from Hope, a camper at ASCCA’s Teen Week taking place this week on Lake Martin. The second is a mashup of clips from last week’s Adult Mentally Disabled camp.

There are many ideas at work behind these sites. The most important is to provide a look inside camp that will reach out to our campers, their parents and anyone that has yet to consider a therapeutic recreation opportunity. Read more

Gary Goldhammer, SVP Edelman :: Video Interview from Edelman/PRWeek Academic Summit

Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.

I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that. Read more

Mary Metcalf, Edelman and Auburn Alumnae :: Video Interview from Edelman/PRWeek Academic Summit

Mary Metcalf, or MK to her fans, was live blogging the Edelman / PRWeek New Media Academic Summit as part of her AAE duties for Edelman in Chicago. An Auburn alumnae, and a favorite grad, I wanted to interview her for all the folks back home.

Yes, I’ll be pointing the students here and saying, “Hey, now there’s a success story. Admit it! You want to be like MK.”  Read more

Neville Hobson, For Immediate Release :: Video Interview from Edelman/PRWeek Academic Summit

Neville Hobson has been following our class digital/social media activities since, well - really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.

Neville recently wrote about his Summit experiences in What academics think about social media. Read more

Alexandra Wheeler, Starbucks :: Video Interview from Edelman/PRWeek Academic Summit

Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.

Starbucks recently launched (March ‘08?) their site - my Starbucks Idea. This BusinessWeek article explains more.  Read more

Another PROpenMic Success :: Maria Garcia and Lindsey George at Converseon

The PROpenMic social network for PR students, faculty and practitioners continues to prove successful.

Paull Young, of Young PR and Converseon emailed me the other day with news. He reminded me of the two people at Converseon that found their way to the firm through social media, and PROpenMic, in particular.  Read more

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