Articles in the Publicity Category
Blog Talk, CRM, Customer Relations, Marketing, Marketing Communications, Media Relations, Methodology, Online Business, OpenPR, PR, PR Education, PR Higher Ed, Press Release, Public Relations, Public Relations Education, Public Relations Higher Education, Publicity, Teaching PR, Why a blog »
Thinking about the Edelman Worldwide / Wal-Mart story of last week gave me an idea. Yeah, I don’t really think this might happen, but I do believe it would be a true test of all the “bloggy goodness” a lot of us have been talking about for a few years now.
The Premise
Can anyone deny that Edelman Worldwide is the premiere PR firm when it comes to the bloggers they have online?
They have Richard Edelman, Phil Gomes, Mike Krempasky, David Weinberger, Marilynn Mobley, Josh Morgan, Guilluame du Gardier and now …
Blog Talk, Media Relations, PR, PR Education, Public Relations, Publicity, Viral Marketing, WOM, WOMM »
Michael Pucci has guts. You have to give him that. His strategy to unleash 8,000 sales people as a speakers bureau to every county, in every state, of the nation is bold. There is potential for failure, even disaster, but – it is a bold PR move.
Who is Michael Pucci?
For “22 years with GlaxoSmithKline, he has served as Vice President of Sales for the Cerenex Division, which launched Imitrex and Zofran in the USA. Mike then led Glaxo’s Sales Training Department for 10 years where he earned …
Corporate Social Responsibility, Blog Talk, Citizen Journalism, Communication, Crisis PR, CRM, CSR, Customer Relations, Marketing, Online Business, PR, PR Education, Public Relations, Public Relations Education, Publicity, Search, Social Responsibility, Teaching PR, Technology, Viral Marketing »
Matt Galloway, by all respects, seems to be a very nice guy. He is an independent blogger trying something different in his online activities.
Someone sent me a link to Steve Rubel’s blog where he posted a notice about Matt’s site – Buzz-o-phone. So, I thought I’d go look at what she was talking about.
…WOM is the
passing of information by many channels/mediums, praise or criticism,
in an informal, person-to-person manner…
Since Steve and Edelman have recently announced he “will be charged with helping the team win new word of mouth …
Blog Talk, Publicity, Yadda, Yadda »
Stunt PR. Isn’t it old school? Passe? Not really. It happens every day. And, it is not passe at Auburn University (in Montgomery). This one didn’t quite go the way they likely planned it. For the record, I liked it. Cute fun. They had a baby wearing the glasses. Who wouldn’t like that photo?
An attempt to get into the Guinness Book of World Records was staged in the Physical Education Complex gym. The goal? To get more …
