Articles in the Print Category
Blogs, ContentCasting, Journalism, New Media, Print, Public Relations Higher Education, Social Media, Teaching PR »
More fragmentation of audiences seems to be taking place.
Just thinking out loud, here. What do you think.
Is a trend developing, or continuing? Does the trend sound familiar?
Techmeme tweets: “Key News Audiences Now Blend Online and Traditional Sources (Pew Research Center) http://tinyurl.com/5ghn9g”.
Is this an example of research that shows why all this stuph we’re doing in classes is important?
Key News Audiences Now Blend Online and Traditional Sources : Audience Segments in a Changing News Environment (Pew Internet Research).
And, a question. Has Epic come true? Just …
Blog Talk, CRM, Communication, Marketing Communications, Media Relations, New Media, OpenPR, PR, Press Release, Print, Public Relations, Radio, Television »
This is the meme that won’t die. I was going to stay away from it, until I received a comment from Stowe Boyd yesterday. His comment was so long that my response (I feel) deserves a post, rather than a simple reply. The funny thing is, today I received an email from a former student (Sarah) who opened her eNewsletter from Lawrence Ragan Communications today and saw my name at the top of Shel Hotz’ post about the post in question. Kinda cool. Oh, and “Hey, Sarah!”
Ethics, Journalism, Print, Publishing, Radio, Television »
Chicago Tribune | Missing white female alert
Why won’t the media cover missing minority women?
An op-ed by Douglas MacKinnon, press secretary to former U.S. Sen. Bob Dole from 1998 to 2003, was published at chicagotribune.com on May 8, 2005.
This is a great editorial and everyone should read it. Then, write to every major news source: cable, network, print (they all did it, you know) and demand better practices in the future.
Note to the news media–with an emphasis on the cable networks: Enough is enough.
Your continual focus on, …
Advertising, Print, Radio, Television »
From Media Daily News: Radio Group: Substituting TV Builds Efficiency, Boosts Ad Effects
By David Kaplan
Thursday, December 09, 2004
Substituting radio ads for TV ads can significantly boost brand recall among consumers, a study commissioned by the Radio Ad Effectiveness Lab says.
In the study, titled “The Benefits of Synergy: Moving Money into Radio,” about 400 respondents were asked to review five major advertising campaigns–represented by a fast food chain, over-the-counter allergy medicine, a cell phone service provider, a credit card, and an auto brand–within a matrix of TV radio and newspapers …
