Cross-posted from PROpenMic.
Reformed PR practitioner B. L. Ochman writes a review of the recent Council of PR firms (CPR) critical issues forum in her blog, What’s Next.
Read the Council’s take on the event in Dangers Equal Opportunity for Smart Marketers, PR Firms, Lively Annual Public Relations Council Critical Issues Forum Addresses “Most Dangerous Ideas” for Future of PR.
The conversation has actually already become an old one. The paradigm shift caused by the advent of social media software (both free open source and paid platforms) has given voice to the masses …

Kevin Dugan, of the Strategic Public Relations blog, recently shared the following videos via FriendFeed, a social network sharing tool. (Students, check out FriendFeed.)
Both are good examples of video used in creative and compelling ways.

Newspapers. I still love them. That is why these stories make me very sad.
Rick Edmonds, Poynter’s Biz Blog, shares “the latest American Society of Newspapers Editors’ annual census” and it ain’t pretty.
Print is continuing to hemorage at a sad rate. The good news may be, they will learn and adapt. Sad how they didn’t do it beforehand to stem this ugly flow.
Out With The Old … In With The Newbies
Fulltime professional news staffs fell by 2,400 last year, a drop of 4.4% to a total …

Previously, I mentioned the question I received during the HighEdWebDev conference. I was asked the always difficult question, “So, what’s next? What is the next thing on the horizon?” Again, if I knew (if any of us knew), we’d invest in it and reap the rewards. I did not have the answer, because I don’t know what is next.
It did remind me of something that I’ve thought about for a long time. The relatively unsung true driving force, in my opinion, of social media’s growth. Surely, …