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Public Relations :: Marcom

Archive for the 'Research' Category

Britannica Online Kicks Wikipedia’s Butt :: It Isn’t Even Close

Growing up in a university family, both parents were professors, I was always surrounded by books. One vivid memory is the encyclopedias and dictionaries that filled our home.
Britannica was one of the encyclopedias. Big black books that took up two rows on the main family bookcase. Right next to Britannica sat the [...]

A PR Program That Doesn’t Teach Communication Research?

OK, I’m going to rewrite the definition of malfeasance in this post. My point is to address a concern / question posed by Alan Chumley, Vice-President for Business Development at Cormex Research, in his post - “Why do so few PR programs have research courses? - Measurement PRoponent / PRomulgator.

The Social Media News Release and News Room are Heuristic :: Help Us

This post is about the good ideas that have been generated re: PR, social media, news releases and more. What my students desire is to see how journalists are reacting to all of these new ideas. Media relations is, after all, a large part of many PR practices. We have yet [...]

Do You Want Some Free Survey Research?

For Spring semester, the survey research class is seeking clients.
…ideal clients will have existing mailing lists (email preferred) or phone number lists and a clear idea of their survey goals…
So, I’m going to try something new here. Do y…