Mihaela Vorvoreanu, Clemson University PR professor, offers up an excellent review of the Cone “utter bullocks” claim that “93 percent of Americans believe a company should have a presence in social media” in their survey.
The survey seems to be another example of doing a “survey to market your company’s services” effort. An effort, by the way, that we see all too often.
Frederic Lardinois wrote about the survey in ReadWriteWeb, Study: 93 Percent of Americans Want Companies to Have Presence on Social Media Sites.
Lardinois does a less than deep evaluation …

Growing up in a university family, both parents were professors, I was always surrounded by books. One vivid memory is the encyclopedias and dictionaries that filled our home.
Britannica was one of the encyclopedias. Big black books that took up two rows on the main family bookcase. Right next to Britannica sat the Oxford English Dictionary. Again, huge black books filled with information. Then, there was also the World Book, among others.
We would take them down when reading the paper or watching television and look …

OK, I’m going to rewrite the definition of malfeasance in this post. My point is to address a concern / question posed by Alan Chumley, Vice-President for Business Development at Cormex Research, in his post – “Why do so few PR programs have research courses? – Measurement PRoponent / PRomulgator.

This post is about the good ideas that have been generated re: PR, social media, news releases and more. What my students desire is to see how journalists are reacting to all of these new ideas. Media relations is, after all, a large part of many PR practices. We have yet to see any significant research (actually, no research at all) as to whether the new approaches will work. So help us, please.
An heuristic effort is one that “encourages a person to learn, discover, understand, …