Articles in the Methodology Category
Blog Talk, Marketing, Methodology, PR, PR Measurement, Public Relations, Public Relations Higher Education, Research, Survey Research »
For Spring semester, the survey research class is seeking clients.
…ideal clients will have existing mailing lists (email preferred) or phone number lists and a clear idea of their survey goals…
So, I’m going to try something new here. Do y…
Blog Talk, Methodology, PR, Public Relations, Research, Survey, Survey Research »
Fard Johnmar shares news of his healthcare blogging survey. I encourage you to share this information with anyone you know in healthcare, particularly those involved in marketing communications.
I included the entire press release below because it has a certain “new media release” flavour to it .
Sidenote: Shel Holtz and others have launched a podcast about the new media release movement. It is called NMRCast and can be found on Shel’s blog.
Now, here is Fard’s release on the “Taking the Pulse of the Healthcare Blogosphere” survey. …
Blog Talk, Marketing, Methodology, PR, Research, Survey, Survey Research »
Surveys are fun to read and fun to write about. Just as in traditional media, too often when the surveys are presented in blogs, a lot is left out. There is often little, if any, discussion of the background, possible motives for the survey, methodolgy and how the results are reported. This echo effect – just publishing the results – may lead to a misrepresentation of the true character of the survey. It could be taken as endorsement. It may also lead people to …
Marketing Communications, Methodology, PR, PR Education, Public Relations, Public Relations Education, Public Relations Higher Education, Survey, Survey Research »
Final projects are underway. One of my survey r…
