Surveys are fun to read and fun to write about. Just as in traditional media, too often when the surveys are presented in blogs, a lot is left out. There is often little, if any, discussion of the background, possible motives for the survey, methodolgy and how the results are reported. This echo effect – just publishing the results – may lead to a misrepresentation of the true character of the survey. It could be taken as endorsement. It may also lead people to …

Final projects are underway. One of my survey r…

For PR practitioners, the issue of licensure has been around for a long time. Edward L. Bernays’ final years were spent hoping for some form of PR licensing to take hold in the US. Visit the Museum of Public Relations for a bit of background about Bernays’ work.
Also, from the PRbytes listserv (forgive me, I cannot find the originator of the post), there is an interesting download entitled: PR Measurement Comprehensive Overview.

Do You Need a License to Earn a Living? You Might Be Surprised at the Answer – …

Five good links for you today. We have been discussing Elizabeth Albrycht’s wiki study post at CorporatePR. Her list of WikiStudies links at del.icio.us is particularly interesting. So, the students will be considering the first steps of forming research questions along those lines and posting about it in their blogs. The will be following the principles outlined in their text.
…ideas
from experiences (your readings), from media
turn broad topics into questions…
Another great blog I suggest you check out is the new Graduate Observations of Public Relations …