Articles in the Viral Marketing Category
Headline, Marketing Communications, PR, Viral Marketing »
From Ashley Thompson, a beloved Auburn alumna, in PROpenMic. Watch this wonderful promotion in a college dining hall. You’ll love this and wish you had one at your school or place of work. ;o) Go check it out in PROpenMic, too.
This posts is, in part, an effort to test a theme we’re going to use for a department publication. The students will put it together in the coming weeks. It is the Auburn Reporter & we want an easy to use theme that we can put up and feature the …
Features, Publishing, Social Media, Video, Viral Marketing »
Kevin Dugan, of the Strategic Public Relations blog, recently shared the following videos via FriendFeed, a social network sharing tool. (Students, check out FriendFeed.)
Both are good examples of video used in creative and compelling ways.
Blog Talk, Education, Marcom, Marketing Communications, New Media, OpenPR, PR, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Viral Marketing »
Fall semester brings more blogging and social media exercises to my classrooms. This semester, as with all in the past, I’ve tried to do something new with the hope of catching the imagination of each student.
I have a story, but first – some background.
The PR Writing class is reading David Meerman Scott‘s book, The New Rules of Marketing and PR. Then, they are writing about it in their Fall 2007 class blogs. Along the way, the students are also exploring social media releases, online release portals and …
Blog Talk, Marketing, Viral Marketing »
Ratings were the reason behind the Adult Swim debacle in Boston, to be sure. Turner wanted higher ratings for Adult Swim/Aqua Teen. But, the story is more complicated than that. Think of it as a special college student sweeps week. The first of its kind. Why?
