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	<title>infOpinions? &#187; Conference</title>
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		<title>The 3rd Annual Excellence in New Communications Awards :: The Society for New Communication Research</title>
		<link>http://www.auburnmedia.com/wordpress/2008/08/21/the-3rd-annual-excellence-in-new-communications-awards-the-society-for-new-communication-research/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/08/21/the-3rd-annual-excellence-in-new-communications-awards-the-society-for-new-communication-research/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 00:46:34 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Blog Talk]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Emerging Digital Media]]></category>
		<category><![CDATA[SNCR]]></category>

		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/?p=1702</guid>
		<description><![CDATA[Please allow me to do my due diligence.  These awards are truly significant.  Your participation will, with the receipt of an award, add luster and &#8211; even better &#8211; share your work with a large interested audience.  I hope you will both consider submitting your work for an award and consider joining the Society for New Communication Research.  Details of this year&#8217;s awards program follow.
The final submission deadline for the 2008 Excellence in New Communications Awards.  is coming up soon!  Submit your entries now ...]]></description>
			<content:encoded><![CDATA[<p><em>Please allow me to do my due diligence.  These awards are truly significant.  Your participation will, with the receipt of an award, add luster and &#8211; even better &#8211; share your work with a large interested audience.  I hope you will both consider submitting your work for an award and consider joining the Society for New Communication Research.  Details of this year&#8217;s awards program follow.</em></p>
<p><span style="border: 0px solid white; background: #FFFFFF none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; color: #103863; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times">T</span>he final submission deadline for the <a title='Original Link: http://sncr.org/awards/'  href="http://www.auburnmedia.com/wordpress/?ua1Luyfe">2008 Excellence in New Communications Awards</a>.  is coming up soon!  Submit your entries now &#8211; the final deadline is Monday, September 8th.</p>
<p>Each year the <a title='Original Link: http://sncr.org/'  href="http://www.auburnmedia.com/wordpress/?jaFfMdzQ">Society for New Communications Research</a> presents the prestigious SNCR Excellence in New Communications Awards. These awards honor corporations, governmental and nonprofit organizations, educational institutions, media outlets, and individuals who are innovating the use of social media, ICT, mobile media, online communities and virtual worlds and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.</p>
<p><a title='Original Link: http://www.sncr.org/awards/entry'  href="http://www.auburnmedia.com/wordpress/?j3XP7LDD">CLICK HERE TO SUBMIT YOUR ENTRY TODAY!</a>  <span id="more-1702"></span></p>
<p>Full details about the divisions and categories follow. If you have any additional questions, please contact us at +1 650-331-0083 or <a title='Original Link: mailto:info@sncr.org'  href="http://www.auburnmedia.com/wordpress/?E6BnGed8">info@sncr.org</a>.  </p>
<p>Awards are granted in six divisions:</p>
<p>    * Corporate<br />
    * Government<br />
    * Media<br />
    * Nonprofit/NGO<br />
    * Academic<br />
    * Technology Innovation (for New Communications and Social Media Technology Vendors)</p>
<p><strong>We have seven (7) categories this year.</strong></p>
<p><strong>1. Online Reputation Management</strong></p>
<p>A case study submission in this category should explain how an organization is monitoring conversations and content online related to its brand, product or service. The case study should also explain what the organization is doing to either encourage or counter this information online.</p>
<p>An example: An organization that found consumer criticism of its service online, and what it did to discover, strategize and respond to that criticism. An explanation of the outcome of the response would also aid the nomination.</p>
<p><strong>2. Behind the Firewall</strong></p>
<p>A case study submission in this category should explain how an organization is using new communication and/or social media tools internally to enhance employee communications</p>
<p>An example: An organization that uses a blog internally to communicate with employees, or has built an internal online community for its employees.</p>
<p><strong>3. Blogger Relations</strong></p>
<p>A case study submission in this category should explain how an organization is proactively engaging and building relationships with bloggers as part of an initiative, campaign, or ongoing program.</p>
<p>An example: An organization that successfully worked with its industry bloggers around a milestone or an announcement.</p>
<p><strong>4. External Communications &#038; Communities</strong></p>
<p>A case study submission in this category should explain how an organization is communicating with and/or participating in external online communities. This includes both online communities built and managed by the organization as well as other communities and social networks.</p>
<p>An example: An organization that has official spokespeople participating in an industry forum or message board. The external community could also be associated with a social network, like Facebook or MySpace.</p>
<p><strong>5. New Media Creation</strong></p>
<p>A case study submission in this category should explain how an organization is creating and using social media and new communications tools and technologies, with an emphasis on audio, video and imagery.</p>
<p>An example: An organization that created a podcast series or a video blog. An explanation of why a particular medium was chosen and how it aided with a communication or marketing strategy would be helpful.</p>
<p><strong>6. Collaboration &#038; Co-creation</strong></p>
<p>A case study submission in this category should explain how an organization is using new media tools to either help groups and teams communicate and collaborate in new ways, or is using new media as the means for enabling outside sources to provide input and ideas in a collaborative way.</p>
<p>An example: An organization that&#8217;s using a wiki to communicate and exchange ideas. Another example nomination could be an organization that&#8217;s enabling consumer to submit their ideas and inputs on products and services.</p>
<p><strong>7. Mobile Media</strong></p>
<p>A case study submission in this category should explain how an organization is using mobile media in its communication or marketing projects.</p>
<p>An example: An organization creating mobile applications or using SMS as part of a campaign or initiative.</p>
<p><a title='Original Link: http://sncr.org/awards/entry/'  href="http://www.auburnmedia.com/wordpress/?PMleuauP">CLICK HERE TO SUBMIT YOUR ENTRY TODAY!</a></p>
<p><strong>ENTRY FEES</strong></p>
<p>FREE for SNCR members. (This is a great time to join SNCR if you&#8217;re not already a member. Join SNCR now to enter for FREE and to save $100. on your attendance at the 3rd Annual SNCR Symposium &#038; Awards Gala. For more information about membership levels, rates and benefits, visit http://sncr.org/get-involved.</p>
<p>Non-member award entry fees: $70.USD per entry</p>
<p><strong><a title='Original Link: http://sncr.org/awards/entry/'  href="http://www.auburnmedia.com/wordpress/?PMleuauP">CLICK HERE TO SUBMIT YOUR ENTRY TODAY!</a></strong></p>
<p>And join us at the 3rd Annual Society for New Communications Research Symposium &#038; Awards Gala<br />
Friday, November 14th, Hotel Marlowe, Cambridge, Mass. </p>
<p>Join us for a full day of presentations by the SNCR Fellows on their latest research projects and to celebrate the winners of the 2008 SNCR Excellence in New Communications Awards! </p>
<p><em>The Society for New Communications Research is a 501(c)(3) nonprofit foundation &#8212; 30% of all contributions to all SNCR programs are tax deductible. Visit http://sncr.org/get-involved/ to join the SNCR or to make a fully tax deductible donation.</em></p>
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		<title>Neville Hobson, For Immediate Release :: Video Interview from Edelman/PRWeek Academic Summit</title>
		<link>http://www.auburnmedia.com/wordpress/2008/07/13/neville-hobson-for-immediate-release-video-interview-from-edelmanprweek-academic-summit/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/07/13/neville-hobson-for-immediate-release-video-interview-from-edelmanprweek-academic-summit/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 11:39:52 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Blog Talk]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Emerging Digital Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Media]]></category>
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		<category><![CDATA[PR Higher Education]]></category>
		<category><![CDATA[PR Week]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[Teaching PR]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[edelman]]></category>
		<category><![CDATA[PRWeek]]></category>

		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/?p=1635</guid>
		<description><![CDATA[Neville Hobson has been following our class digital/social media activities since, well &#8211; really the beginning.  It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.  
Neville recently wrote about his Summit experiences in What academics think about social media.  
I had a chance to pull Neville away during one of the breaks, and he shared his views of what is happening in Europe, regarding digital practice and higher education&#8217;s involvement.  He noted that two themes seem persistent: ...]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #d9ce96 none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times; color: #103863;">N</span>eville Hobson has been following our class digital/social media activities since, well &#8211; really the beginning.  It was nice to see him again at the <a title='Original Link: http://www.edelman.com/summit08/'  href="http://www.auburnmedia.com/wordpress/?YXuLcgnn" target="_blank">Edelman / PRWeek New Media Academic Summit</a> in Chicago.  <a href="http://www.auburnmedia.com/wordpress/wp-content/uploads/2008/07/neville-hobson-thumbs.jpg"><img class="alignnone size-full wp-image-1636" title="Neville Hobson - For Immediate Release" src="http://www.auburnmedia.com/wordpress/wp-content/uploads/2008/07/neville-hobson-thumbs.jpg" alt="" hspace="8" vspace="8" align="right" /></a></p>
<p>Neville recently wrote about his Summit experiences in <a title='Original Link: http://www.nevillehobson.com/2008/07/09/what-academics-think-about-social-media/'  href="http://www.auburnmedia.com/wordpress/?AAqYToyi" target="_blank">What academics think about social media</a>.  <span id="more-1635"></span></p>
<p>I had a chance to pull Neville away during one of the breaks, and he shared his views of what is happening in Europe, regarding digital practice and higher education&#8217;s involvement.  He noted that two themes seem persistent:  measurement and pitching.  Everyone wants to get to a position where there is accepted best practice that delivers results.</p>
<p>Thanks, Neville, for taking time to do the interview.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="448" height="364" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A23750%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site" /><param name="src" value="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="448" height="364" src="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" wmode="transparent" flashvars="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A23750%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site"></embed></object><br />
<small><a title='Original Link: http://www.propenmic.org/video/video'  href="http://www.auburnmedia.com/wordpress/?rsF6OgCB">Find more videos like this on <em>PROpenMic</em></a></small></p>
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		<title>Alexandra Wheeler, Starbucks :: Video Interview from Edelman/PRWeek Academic Summit</title>
		<link>http://www.auburnmedia.com/wordpress/2008/07/12/alexandra-wheeler-starbucks-video-interview-from-edelmanprweek-academic-summit/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/07/12/alexandra-wheeler-starbucks-video-interview-from-edelmanprweek-academic-summit/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 04:22:15 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Emerging Digital Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Higher Education]]></category>
		<category><![CDATA[PR Week]]></category>
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		<category><![CDATA[Summit08]]></category>

		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/?p=1633</guid>
		<description><![CDATA[Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.
Starbucks recently launched (March &#8217;08?) their site &#8211; my Starbucks Idea.  This BusinessWeek article explains more.  
So, it was great to hear what she had to offer academia re: what&#8217;s new in emerging digital media.  You can, by the way, see her entire presentation panel by visiting the Edelman site for their joint summit with PRWeek.
In the video below, Alex shares what Starbucks is ...]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #d9ce96 none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times; color: #103863;">A</span>lexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the <a title='Original Link: http://www.edelman.com/summit08/'  href="http://www.auburnmedia.com/wordpress/?YXuLcgnn" target="_blank">Edelman/PRWeek New Media Academic Summit</a> in Chicago, a few weeks back.<a href="http://www.auburnmedia.com/wordpress/wp-content/uploads/2008/07/alexandra-wheeler-thumbs.jpg"><img class="alignnone size-full wp-image-1634" title="alexandra wheeler of starbucks" src="http://www.auburnmedia.com/wordpress/wp-content/uploads/2008/07/alexandra-wheeler-thumbs.jpg" alt="" hspace="8" vspace="8" align="right" /></a></p>
<p>Starbucks recently launched (March &#8217;08?) their site &#8211; <a title='Original Link: http://mystarbucksidea.com/'  href="http://www.auburnmedia.com/wordpress/?k_ydYeGp" target="_blank">my Starbucks Idea</a>.  This <a title='Original Link: http://tinyurl.com/6mcky3'  href="http://www.auburnmedia.com/wordpress/?Lci6qdOb" target="_blank">BusinessWeek article explains more</a>.  <span id="more-1633"></span></p>
<p>So, it was great to hear what she had to offer academia re: what&#8217;s new in emerging digital media.  You can, by the way, see her entire presentation panel by visiting <a title='Original Link: http://www.edelman.com/Summit08/'  href="http://www.auburnmedia.com/wordpress/?YXuLcgnn" target="_blank">the Edelman site for their joint summit with PRWeek</a>.</p>
<p>In the video below, Alex shares what Starbucks is looking for in new hires.  Also, she relates the difference between today&#8217;s practice and the digital landscape at the beginning of her career, a little over a decade ago.</p>
<p>Many thanks to Alex for agreeing to the interview.  She was very nice and quite helplful.  You can see all seven videos I made from the conference, with eleven different interviews, by checking out <a title='Original Link: http://www.propenmic.org/video/video/listTagged?tag=summit08'  href="http://www.auburnmedia.com/wordpress/?iZP2q4NR" target="_blank">the Summit &#8217;08 collection at PROpenMic</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="448" height="364" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A23759%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site" /><param name="src" value="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="448" height="364" src="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" wmode="transparent" flashvars="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A23759%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site"></embed></object><br />
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		<title>Views from Five Faculty Members on the Edelman PRWeek Academic Summit &#8217;08</title>
		<link>http://www.auburnmedia.com/wordpress/2008/07/06/views-from-five-faculty-members-on-the-edelman-prweek-academic-summit-08/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/07/06/views-from-five-faculty-members-on-the-edelman-prweek-academic-summit-08/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 08:55:54 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Blog Talk]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[New Media]]></category>
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		<category><![CDATA[PR Higher Education]]></category>
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		<category><![CDATA[Summit08]]></category>

		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/?p=1619</guid>
		<description><![CDATA[Five of the faculty members attending the Edelman / PRWeek New Media Academic Summit kindly agreed to interviews recently in Chicago.  My apologies for not getting more, but this is a fairly representative sample.
The five faculty members come from diverse universities, both large and medium sized.  Sorry, I didn&#8217;t get any from small schools.  My bad.
Enrollments range from 11,000+ (Howard &#38; SDSU) to 22,000+ at Northeastern, while the enrollment is 31,000+ at UNT and 32,000+ at UGA.  Two are private (Howard &#38; Northeastern).  Three are ...]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #E8EDF1 none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times; color: #103863;">F</span>ive of the faculty members attending the Edelman / PRWeek New Media Academic Summit kindly agreed to interviews recently in Chicago.  My apologies for not getting more, but this is a fairly representative sample.</p>
<p>The five faculty members come from diverse universities, both large and medium sized.  Sorry, I didn&#8217;t get any from small schools.  My bad.</p>
<p>Enrollments range from 11,000+ (Howard &amp; SDSU) to 22,000+ at Northeastern, while the enrollment is 31,000+ at UNT and 32,000+ at UGA.  Two are private (Howard &amp; Northeastern).  Three are public (UNT, SDSU &amp; UGA).  <span id="more-1619"></span></p>
<p>With regard to their programs,  UGA&#8217;s is a college unto itself while four are in departments within the college of Liberal Arts/Arts &amp; Sciences.</p>
<p>I mention these bits of information to perhaps highlight how broadly the interest in emerging digital media is for their respective curricula.  It also, IMO, reflects how many universities are now seeking to broaden their academic programs to include emerging digital media.</p>
<p>I really like what all five had to say about the conference and, more importantly, how they hoped to use what they learned in the classroom.  All of them were truly very nice and I thank them for taking the time to chat with us.  This experience actually makes me wish I was attending more conferences like this.  But, of course, I wish there <strong><em>were</em></strong> more conferences like this.  Sad reality is, this is the only <em>solely higher ed</em> focused conference of its kind.</p>
<p>The faculty members are:</p>
<blockquote>
<ul>
<li>Dr. Karen Russell, University of Georgia &#8211; <a title='Original Link: http://www.teachingpr.org/'  href="http://www.auburnmedia.com/wordpress/?4iV0h6UW" target="_blank">Teaching PR blog</a></li>
<li>Dr. Rochelle Ford, Howard University &#8211; <a title='Original Link: http://www.howard.edu/SchoolCommunications/Journalism/Faculty/RochelleFord.htm'  href="http://www.auburnmedia.com/wordpress/?BCQfCG5O" target="_blank">Vitae</a></li>
<li>Dr. Jennifer Tiernan &#8211; South Dakota State University &#8211; <a title='Original Link: http://www3.sdstate.edu/Academics/CollegeOfArtsAndSciences/JournalismandMassCommunication/'  href="http://www.auburnmedia.com/wordpress/?OKXNZ6rq" target="_blank">Department of Journalism and Mass Communication</a></li>
<li>Dr. Walter Carl &#8211; Northeastern University &#8211; <a title='Original Link: http://wom-study.blogspot.com/'  href="http://www.auburnmedia.com/wordpress/?90n82a8O" target="_blank">Word-of-Mouth Communication Study blog</a></li>
<li>Dr. Jacqueline Lambiase &#8211; University of North Texas &#8211; <a title='Original Link: http://www.jour.unt.edu/ff_lambiase.htm'  href="http://www.auburnmedia.com/wordpress/?T7FJSFBP">Bio</a></li>
</ul>
</blockquote>
<p>I chose to put all five together so we may get an idea of their motivations for attending such a conference.  The video runs 4:50.</p>
<p>Questions?  I note that only two are actively blogging &#8211; Carl &amp; Russell.  (<em>Unless I&#8217;ve just missed something.</em>)  I know about Karen and Walter, as I follow their blogs.  So, should the others consider blogging?  Are they active online?  What are your thoughts on this?</p>
<p>I did find a bit of a trail (I believe) for Ford, but not sure.  If she&#8217;s into art in Georgetown, and using MeetUp, then it may be her.  A book chapter authored by Lambiase is referenced in a few blog posts, but no sign of her online and active.  Searches for Tiernan proved fruitless, too.  So, are they active, but doing so anonymously?  Who knows, but it would be interesting to learn what they may be doing re: online activity.  Are these faculty members into the whole experiential learning idea?  We&#8217;ll see.</p>
<p>Also, I don&#8217;t know if <strong><em>all</em></strong> five schools have their students actively involved in online experiential class activities.  Are their students blogging, using wikis, social networks, etc.</p>
<p>I&#8217;m wondering if they are actively monitoring the Web, too?  Let&#8217;s see if they find this post and will expand upon what they are doing with their classes in the comments below.  Honestly, I&#8217;m not trying to pick on any of them by talking about what they are/aren&#8217;t doing online.  I&#8217;d like to learn what their ideas are about faculty blogging.  Let&#8217;s just call it a test of the personal brand search (or ego search) we tell our students to have running in order to see what people are saying about them online.  Hey, ya&#8217; gotta manage your personal brand, too.</p>
<p><center><embed src="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" FlashVars="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A22705%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site" width="448" height="364" scale="noscale" wmode="transparent" allowScriptAccess="always" allowFullScreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"> </embed> <br /><small><a title='Original Link: http://www.propenmic.org/video/video'  href="http://www.auburnmedia.com/wordpress/?rsF6OgCB">Find more videos like this on <em>PROpenMic</em></a></small><br /></center></p>
<p>Still to come, interviews with Neville Hobson (<a title='Original Link: http://www.forimmediaterelease.biz'  href="http://www.auburnmedia.com/wordpress/?13nmnDUO" target="_blank">FIR</a> and <a title='Original Link: http://www.nevillehobson.com/'  href="http://www.auburnmedia.com/wordpress/?Lbm_bBHB" target="_blank">Blog</a>), Mary Metcalf (<a title='Original Link: http://www.edelman.com/'  href="http://www.auburnmedia.com/wordpress/?lJnpEU7v" target="_blank">Edelman Digital</a>/Auburn Alum), Gary Goldhammer (Senior Vice President, <a title='Original Link: http://www.edelman.com/'  href="http://www.auburnmedia.com/wordpress/?lJnpEU7v" target="_blank">Edelman</a>), and Alexandra Wheeler (Director, Digital Strategy, Starbucks &#8211; <a title='Original Link: http://mystarbucksidea.force.com/home/home.jsp'  href="http://www.auburnmedia.com/wordpress/?6zTy6ObJ" target="_blank">MyStarbucksIdea.com</a>).  I&#8217;ll get them up ASAP.  You&#8217;ll probably see the rest of them this week.</p>
<p>Finally, if you&#8217;re wondering about the intro/outro music &#8230; hey, I&#8217;m just having some fun trying out different ideas for PROpenMic. <img src='http://www.auburnmedia.com/wordpress/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   Please, humor me.</p>
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		<slash:comments>11</slash:comments>
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		<title>Rick Murray :: President, Edelman Digital at the New Media Academic Summit &#8217;08</title>
		<link>http://www.auburnmedia.com/wordpress/2008/07/03/rick-murray-president-edelman-digital-at-the-new-media-academic-summit-08/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/07/03/rick-murray-president-edelman-digital-at-the-new-media-academic-summit-08/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 22:05:01 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Conference]]></category>
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		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/?p=1614</guid>
		<description><![CDATA[Rick Murray kindly agreed to an interview at the recent New Media Academic Summit in Chicago.
Rick Murray shares why Edelman Public Relations has taken a leadership role in helping academia better prepare students for the future of public relations.
This conference is an excellent model for others to follow.  We need all the help we can get, folks.  I appreciate Edelman&#8217;s leadership in this area.  The Summit, along with their Bootcamps, shows that Edelman is clearly in the lead.  I wish more of these types of opportunities ...]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #D9CE96 none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; color: #103863; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times">R</span>ick Murray kindly agreed to an interview at the recent <a target="_blank" title='Original Link: http://www.edelman.com/summit08/'  href="http://www.auburnmedia.com/wordpress/?YXuLcgnn">New Media Academic Summit</a> in Chicago.</p>
<p>Rick Murray shares why Edelman Public Relations has taken a leadership role in helping academia better prepare students for the future of public relations.</p>
<p>This conference is an excellent model for others to follow.  We need all the help we can get, folks.  I appreciate Edelman&#8217;s leadership in this area.  The Summit, along with their Bootcamps, shows that Edelman is clearly in the lead.  I wish more of these types of opportunities were taking place now.  We don&#8217;t want to have to catch up, do we?</p>
<p>Video from the Edelman/PRWeek New Media Academic Summit held on June 26-27, 2008.</p>
<p><center><embed src="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" FlashVars="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A22475%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site" width="448" height="364" scale="noscale" wmode="transparent" allowScriptAccess="always" allowFullScreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer"> </embed> <br /><small><a title='Original Link: http://www.propenmic.org/video/video'  href="http://www.auburnmedia.com/wordpress/?rsF6OgCB">Find more videos like this on <em>PROpenMic</em></a></small><br /></center></p>
]]></content:encoded>
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		<title>Keith O&#8217;Brien :: Editor-In-Chief, PRWeek Magazine at the New Media Academic Summit ‘08</title>
		<link>http://www.auburnmedia.com/wordpress/2008/07/03/keith-obrien-editor-in-chief-prweek-magazine/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/07/03/keith-obrien-editor-in-chief-prweek-magazine/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 22:00:58 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Conference]]></category>
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		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/?p=1613</guid>
		<description><![CDATA[At the Edelman/PRWeek New Media Academic Summit, I had the pleasure of interviewing Keith O&#8217;Brien, Editor-In-Chief of PRWeek.
Keith shares, what I believe to be, a great overview of why PR agencies should seek to work with academia and why experimenting with emerging digital media is so important for both students and educators.
This video is from June 26-27, 2008, in Chicago.

Find more videos like this on PROpenMic
]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #d9ce96 none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times; color: #103863;">A</span>t the Edelman/PRWeek New Media Academic Summit, I had the pleasure of interviewing Keith O&#8217;Brien, Editor-In-Chief of <a title='Original Link: http://www.prweekus.com/'  href="http://www.auburnmedia.com/wordpress/?_zbf_HyP" target="_blank">PRWeek</a>.</p>
<p>Keith shares, what I believe to be, a great overview of why PR agencies should seek to work with academia and why experimenting with emerging digital media is so important for both students and educators.</p>
<p>This video is from June 26-27, 2008, in Chicago.</p>
<p><center><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="448" height="364" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A22500%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site" /><param name="src" value="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="448" height="364" src="http://static.ning.com/PROPENMIC/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874" wmode="transparent" flashvars="config_url=http%3A%2F%2Fwww.propenmic.org%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2048023%253AVideo%253A22500%26x%3D4B5Gl8WVjFKQuLKPcOpU3FnfJPYuNnFR&amp;video_smoothing=on&amp;autoplay=off&amp;layout=external_site"></embed></object><br />
<br /><small><a title='Original Link: http://www.propenmic.org/video/video'  href="http://www.auburnmedia.com/wordpress/?rsF6OgCB">Find more videos like this on <em>PROpenMic</em></a></small></center></p>
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		<title>Lindsey Loughman :: UGA / Edelman Digital Bootcamp</title>
		<link>http://www.auburnmedia.com/wordpress/2008/02/28/lindsey-loughman-uga-edelman-digital-bootcamp/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/02/28/lindsey-loughman-uga-edelman-digital-bootcamp/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 05:22:37 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Communication]]></category>
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		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/2008/02/28/lindsey-loughman-uga-edelman-digital-bootcamp/</guid>
		<description><![CDATA[It is UGA Week at infOpinions.    Our recent interview with Ashley Beebe led to a pitch from Lindsey Loughman to do a podcast about the upcoming Edelman Digital Bootcamp.   I will be attending, along with some Auburn students, and very happy to oblige Lindsey&#8217;s request.
After all, students out there pitching and working on a campaign &#8230; hey, ya&#8217; gotta pitch in and support them.
The Edelman Digital Bootcamp is taking place at UGA on Saturday, March 1, 2008.  Details are available here, at their Web ...]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #d9ce96 none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; color: #103863; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times">I</span>t is UGA Week at infOpinions.    Our recent interview with Ashley Beebe led to a pitch from Lindsey Loughman to do a podcast about the upcoming <a title='Original Link: http://www.edelmandigitalbootcamp.com/'  href="http://www.auburnmedia.com/wordpress/?nYAUVrwy" title="edelman digital bootcamp" target="_blank">Edelman Digital Bootcamp</a>.   I will be attending, along with some Auburn students, and very happy to oblige Lindsey&#8217;s request.</p>
<p>After all, students out there pitching and working on a campaign &#8230; hey, ya&#8217; gotta pitch in and support them.</p>
<p>The Edelman Digital Bootcamp is taking place at UGA on Saturday, March 1, 2008.  <a title='Original Link: http://www.edelmandigitalbootcamp.com/'  href="http://www.auburnmedia.com/wordpress/?nYAUVrwy" title="EDB web page" target="_blank">Details are available here, at their Web page</a>.   Lindsey shared that, as of this recording, several non-UGA student slots are still available.  Also, several more faculty slots are open.  The registration fee is very reasonable and the benefits are, in my opinion, quite worth the trip.</p>
<p>Our own alum, Erin Caldwell, is the lead for this conference &#8211; a joint effort between <a title='Original Link: http://www.edelman.com/'  href="http://www.auburnmedia.com/wordpress/?lJnpEU7v" title="Edelman" target="_blank">Edelman</a> and <a title='Original Link: http://www.grady.uga.edu/'  href="http://www.auburnmedia.com/wordpress/?kqA5HXtc" title="UGA Grady College" target="_blank">UGA&#8217;s Grady College</a>.  Erin is a Senior Account Executive in the Edelman Washington, D. C. office.  We&#8217;re quite proud of her.</p>
<p>To get you up to date on the event, here are a couple of good links for you:</p>
<ul>
<li><a title='Original Link: http://www.edelmandigitalbootcamp.com/agenda_and_resources/'  href="http://www.auburnmedia.com/wordpress/?sbobvtKG" target="_blank" title="Agenda &amp; Other Resources">Edelman Digital Bootcamp (EDB) &#8212; Agenda &amp; Other Resources</a></li>
<li><a title='Original Link: http://www.edelmandigitalbootcamp.com/blog/'  href="http://www.auburnmedia.com/wordpress/?3XWwGSS2" target="_blank" title="Edelman Digital Bootcamp blog">Blog for the Edelman Digital Bootcamp</a></li>
<li><a href="http://www.auburnmedia.com/wordpress/wp-admin/%3Cbr%3E%3C/a%3Ehttp://kayesweetser.com/" target="_blank" title="Kaye Sweetser at UGA">Kaye Sweetser, UGA &#8211; so this is mass communication?</a></li>
<li><a title='Original Link: http://teachingpr.blogspot.com/'  href="http://www.auburnmedia.com/wordpress/?S62ksS1D" target="_blank" title="Karen Russell at UGA">Karen Russell, UGA &#8211; Teaching PR</a></li>
<li><a title='Original Link: http://twitter.com/EDB_erin'  href="http://www.auburnmedia.com/wordpress/?8qxFdRHv" target="_blank" title="EDB on Twitter">Twitter / EDB_erin</a></li>
<li><a title='Original Link: http://www.flickr.com/photos/edelmandigitalbootcamp/'  href="http://www.auburnmedia.com/wordpress/?TWwde6K8" target="_blank" title="EDB photos on Flickr">Flickr: Photos from edelmandigitalbootcamp</a></li>
</ul>
<p>Lindsey was a joy to interview.  She&#8217;s active in many blogs, just <a title='Original Link: http://www.blogger.com/profile/17669344335185939792'  href="http://www.auburnmedia.com/wordpress/?TwtpebgW" title="Lindsey Loughman blogspot / blogger profile" target="_blank">check out her Blogger profile</a> to see them all.</p>
<p style="text-align: center"><img src="http://www.auburnmedia.com/wordpress/wp-content/uploads/2008/02/uga-pr-research-team.jpg" alt="UGA PR Research Team" /></p>
<p><strong>Photo:</strong>  <em>From a previous project (not the EDB project)</em>, Lindsey is pictured above, second from the right.  That  undergraduate research team included (l-r) Kristen Smith, Amy Chandler, Laura Jakstadt, Rachel Turner, <em><strong>Lindsey Loughman</strong></em> and Heather Wrye.  (<a title='Original Link: http://www.grady.uga.edu/printer_friendly_news.php?ID=709'  href="http://www.auburnmedia.com/wordpress/?797pQYSO" target="_blank" title="photo from Grady News">Source: Grady News</a>)</p>
<p>The interview is below.  It is 18.9 mb and runs 19:45.   <strong>We&#8217;ve upgraded to the latest Podpress software, so &#8230;</strong> click the <strong>Play</strong> button below (and a player will appear) or <strong>Play in Popup</strong>, or download it.  Whatever makes ya’ happy.</p>
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		<title>Blog Orlando Kicks Off Today :: Congrats to Josh Hallett</title>
		<link>http://www.auburnmedia.com/wordpress/2006/09/22/blog-orlando-kicks-off-today-congrats-to-josh-hallett/</link>
		<comments>http://www.auburnmedia.com/wordpress/2006/09/22/blog-orlando-kicks-off-today-congrats-to-josh-hallett/#comments</comments>
		<pubDate>Fri, 22 Sep 2006 13:30:14 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Blog Talk]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Community Relations]]></category>
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		<description><![CDATA[

Blog Orlando is an un-conference created by...]]></description>
			<content:encoded><![CDATA[<p><a title='Original Link: http://www.blogorlando.com/'  href="http://www.auburnmedia.com/wordpress/?QR4MIzvv"><img border="0" align="middle" src="http://www.auburnmedia.com/wordpress/wp-content/uploads/2006/09/blogorlandologo.gif" /></a></p>
<p><span style="border: 1px solid darkkhaki; background: #edeeea none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; color: #a53512; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times">B</span>log Orlando is an un-conference created by <a title='Original Link: http://hyku.com/blog/'  href="http://www.auburnmedia.com/wordpress/?VzdbPKRw">Josh Hallett</a> and friends in Orlando, Florida.  Their efforts have proven fruitful as about 88 people are making the trip to Rollins College for a weekend of learning and sharing.</p>
<div style="float: right; width: 150px; height: 7em; margin-top: 10px; margin-bottom: 10px; margin-left: 10px; font-family: Arial,Helvetica,Georgia; font-size: 22px; line-height: 18px; color: #a53512; text-align: right"><span style="color: #dc4918">Congratulations </span> to Josh Hallett <strong>for a successful start</strong> to <span style="color: #e85524">BlogOrlando</span></div>
<p>For some background on the event, check out <a title='Original Link: http://hyku.com/blog/archives/001264.html'  href="http://www.auburnmedia.com/wordpress/?ERqqriJx">Josh&#8217;s post &#8211; <em>Yep It&#8217;s Free &#8211; There&#8217;s No Catch</em> &#8211; about how it all came about</a>.</p>
<p>Also visit the conference main site &#8211; <a title='Original Link: http://www.blogorlando.com/'  href="http://www.auburnmedia.com/wordpress/?QR4MIzvv">BlogOrlando.com</a> &#8211; and their blog at <a title='Original Link: http://www.blogorlando.com/blog/'  href="http://www.auburnmedia.com/wordpress/?Ko0BeRcJ">BlogOrlando : September 22-24, 2006 : Orlando, Florida</a>.</p>
<p>Congratulations and best wishes to Josh and all of the attendees.  Wish I could be there.</p>
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		<title>BarCampBirmingham Announced</title>
		<link>http://www.auburnmedia.com/wordpress/2006/06/26/barcampbirmingham-announced/</link>
		<comments>http://www.auburnmedia.com/wordpress/2006/06/26/barcampbirmingham-announced/#comments</comments>
		<pubDate>Mon, 26 Jun 2006 19:38:18 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
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		<description><![CDATA[BarCampBirmingham has been announced for August 25-26.
Many thanks to Dimitri Glazkov for letting me know about it.  Dimitri participated in the recent HigherEdBlogCon conference.  Thanks, Dimitri.  Looking forward to meeting you there.
Dates: August 25-26, 2006 (coincides with BarCampEarth)
 Locations and times: Friday night party / dinner / drinks mixer, August 25th, 8 to 11 PM &#8211; Jim &#8216;N Nick&#8217;s Barbecue, 1908 11th Ave S, Birmingham, AL
According to the event&#8217;s wiki, here are some ideas about how you can get involved:
&#8230;BarCamp offers people the chance to get together ...]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #edeeea none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; color: #a53512; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times">B</span>arCampBirmingham has been announced for August 25-26.<a title='Original Link: http://barcamp.org/BarCampBirmingham'  href="http://www.auburnmedia.com/wordpress/?bkgFDYeG" target="_blank"><img src="http://www.auburnmedia.com/wordpress/wp-content/uploads/2006/06/barcampbirmingham.thumbnail.gif" alt="BarCampBirmingham" id="image1289" align="right" border="0" hspace="8" vspace="8" /></a></p>
<p>Many thanks to <a title='Original Link: http://glazkov.com/archive/2006/06/21/BarCampBirmingham.aspx'  href="http://www.auburnmedia.com/wordpress/?EBRzIr5E">Dimitri Glazkov</a> for letting me know about it.  Dimitri participated in the recent <a title='Original Link: http://www.higheredblogcon.com/'  href="http://www.auburnmedia.com/wordpress/?Ly4E6RlJ">HigherEdBlogCon conference</a>.  Thanks, Dimitri.  Looking forward to meeting you there.</p>
<blockquote><p><strong>Dates</strong>: August 25-26, 2006 (coincides with BarCampEarth)<br />
<strong> Locations and times</strong>: Friday night party / dinner / drinks mixer, August 25th, 8 to 11 PM &#8211; Jim &#8216;N Nick&#8217;s Barbecue, 1908 11th Ave S, Birmingham, AL</p></blockquote>
<p>According to the event&#8217;s wiki, here are some ideas about how you can get involved:</p>
<p style="float: right; width: 150px; height: 5em; margin-top: 10px; margin-bottom: 10px; margin-left: 10px; font-family: Arial,Helvetica,Georgia; font-size: 22px; line-height: 18px; color: #a53512; text-align: right"><span style="color: #dc4918">&#8230;BarCamp</span> offers people the chance <strong>to get together and learn</strong> and share <span style="color: #e85524">ideas&#8230;</span></p>
<ul>
<li>Join the <a title='Original Link: http://groups.google.com/group/barcamp-bhm'  href="http://www.auburnmedia.com/wordpress/?MRBXPPre">BarCampBirmingham Google Group</a></li>
<li>Participate in <a title='Original Link: /BarCampBirminghamPlanning'  href="http://www.auburnmedia.com/wordpress/?qeZY1SE2" class="WikiLink" id="p-eacf0836118d6a170ad8d589b2705ee344c04120">BarCampBirminghamPlanning</a></li>
<li>Blog about <a title='Original Link: /BarCampBirmingham'  href="http://www.auburnmedia.com/wordpress/?2LxvzC13" class="WikiLink" id="p-b05fc31da999f2d0a94e46b0d95359ea3c136ae0">BarCampBirmingham</a></li>
<li>Join the <a title='Original Link: http://www.flickr.com/groups/barcampbirmingham/'  href="http://www.auburnmedia.com/wordpress/?3IsBZm6B">BarCampBirmingham Flickr Group</a></li>
<li>Tell your friends</li>
<li>Propose sessions</li>
</ul>
<p>Looking forward to this.  I&#8217;d like to meet and chat with some folks from Alabama about all that we&#8217;re doing and &#8211; most importantly &#8211; learn from them.  Wish I could take my two classes to this one.</p>
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