Articles in the Customer Relations Category
Blog Talk, CRM, Customer Relations, Marketing »
No long post here, this time. Just go read this article from CRMGuru.com. Dick Lee relates a very scary marketing campaign with disasterous results.
Say “Hello” to Your Inner Customer (If No One Answers, You’re in Deep Trouble)
A recipient of the campaign had this reaction:
She noted that “speculation about who could have sent (the campaign’s promotional item) caused tremendous anxiety and fear. (She) had a heightened sense of attention to (her) surroundings at all times, started to carry mace and was looking into purchasing a new phone with caller …
Corporate Social Responsibility, Blog Talk, Community Relations, CRM, Customer Relations, Customer Service, Social Responsibility »
I wish I had known of Fred Stutzman prior to Hi…
Advertising, Blog Talk, Blogs, CRM, Customer Relations, Customer Service, Marcom, Marketing, Marketing Communications, New Media, Online Business, PR, Public Relations, Viral Marketing »
So funny, yet so sad. The legalese is longer t…
Blog Talk, Community Relations, CRM, Customer Relations, delicious, Media Relations, OpenPR, Opensource, PR, PR Education, Press Release, Public Relations, Publicity, RSS, Technology »
Ike Pigott, of Accentuate the Positive, 2.0, sh…
