For almost three years, Camp ASCCA has been using blogs, podcasts and now a full blown niche social network – ASCCA Friends – to connect with ASCCA’s campers and their parents.
Danika Kmetz, a great PR intern from Illinois State University (and President of her PRSSA chapter), has created two very fun videos with the best kind of testimonials possible. The first is from Hope, a camper at ASCCA’s Teen Week taking place this week on Lake Martin. The second is a mashup of clips from last week’s Adult …

I think that anyone who ever meets Allison Wetherbee comes away with a clear realization … she is a terrific person. Having her return to Camp ASCCA, as the director of public relations, may go down as one of the brightest decisions ever made for camp. I think this video proves that.
Allison was recently interviewed by Fred Hunter, Fox6 News in Birmingham, for their Absolutely Alabama series.
Allison shares how camp helped her over the years, trying anything new that she had her heart set upon doing. Since …

Do you ever wonder why I go on and on about Camp ASCCA?
This video should help answer that question. Meet a guy that has a kind heart and long list of true friends. He makes you smile just seeing him.
Abner is one of our favorites at Camp ASCCA.
This week is a special one for camp. Throughout the year, we serve a lot of adults with mental disabilities. During the summer, there is one week where many of our regulars attend. Abner is a 10 year regular. …

Jeremy Pepper has an interesting post about social media and healthcare over at Pop PR Jots.
Jeremy joined in a panel with Amy Tenderich, from Diabetes Mine.
From his post, these three paragraphs – in particular – struck a cord.
When explaining social media, I use a Town Hall analogy. From a conversation with a friend, she wrote it out like this: Imagine a small New England town with a highly civically-active community. On a regular basis this tightly-knit community hosts Town Hall meetings to discuss current events, areas of concern, etc. Now …