Articles in the guerilla marketing Category
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Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting topic. I see PR practitioners that defend it as a valuable tool. Others decry it as unethical and bad practice. I’ll place myself in the latter group.
FlackLife blogger, Bob LeDrew, has the …
Community Relations, Marketing, guerilla marketing »
I must not tell a lie. I am stealing this post from John Cass – verbatim. Well, part of it at least (see the end of this post). I apologize, John.
Since I have blatantly ripped off his announcement of the SNCR newsletter – and the pending conference, you really should attend, why not visit his blog, please.
There is much more at PR Communications. I discovered a wealth of insights when visiting his blog. John shares the news that Boston is …
