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[11 Sep 2011 | Comments Off | 33 views]
Too Often News Is Defined As “What Drives Ratings” Not “What Is Newsworthy”

OK, it’s a rant … nothing more.  It’s just that the demise of journalism, particularly broadcast journalism on the national stage, breaks my heart.  I grew up loving it.  Today, there is little of that solid, respectable national broadcast journalism left.  The latest hurricane coverage is merely one more saga illustrating how blatant the money grubbing has become.
Julie Moos offered up here views on the “Was the hurricane coverage hyped?” debate that seems to be unstoppable.  See The 6 criteria for hype & why Hurricane Irene coverage does not meet …

Featured, Headline, PR, Public Relations, Teaching PR »

[22 Aug 2011 | Comments Off | 202 views]
New Bio: Example for Student Digital Resume Projects

Preparing to show students how they will build their digital resumes & portfolios … I made a quick demo site. http://bio.aubie.me/
Cost? $7.00 template … $20 for domain & hosting … and less than one hour of editing.
Yes, it still needs more work, but shows how you can put up a simple (and I think, attractive) site with ease.
Your thoughts & suggestions welcome!

Featured, Headline, PR, Public Relations, Social Media »

[11 Aug 2011 | Comments Off | 89 views]
How Important Is Social Media for Upcoming Graduates :: Get Prepared

Preparing for Fall semester. I always want something that will help my students realize that social media has become crucial in their chosen profession.
So, this time I created two presentations to illustrate what my students & alums shared today in response to a request on Facebook & on Twitter. What are they doing in their jobs & internships with regard to social media?
Almost 30 have replied so far. I imagine I’ll get more before schools starts in two weeks. Check ‘em out on Storify & Prezi. Many thanks for the …

Featured, Headline, PR, Public Relations, Social Media »

[3 Jun 2011 | Comments Off | 43 views]
Storify :: Telling Stories from Social Media Feeds

Storify.com has me just a wee bit fascinated. Telling stories via keyword searches in various social networks: Twitter, Facebook, Flickr, YouTube, blogs and more.
Here is an example of what people were saying about Auburn’s Spring Graduation 2011. The video at the bottom is an excellent example of stakeholder generated content.  (Photo & video via Melanie Foster)
[View the story "Auburn Graduation | Spring 2011" on Storify]
http://storify.com/rdfrench/auburn-university