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[14 Apr 2006 | Comments Off | 2 views]

Was chatting with my brother online today and h…

Blog Talk, PR, Public Relations, Search »

[24 Feb 2006 | 18 Comments | 3 views]

While searching for terms and phrases on a project, I began to wonder how well the Technorati ‘authority’ claim will really help you find timely information. You know, what is the hot topic of the day – and, what do the bloggers with the most ‘authority’ have to say about it.
On a day when Glaxo’s Michael Pucci is unleashing 8,000 sales people on the world as a speakers bureau and calling it wise PR, I thought this would be a hot topic.
In fairness, this is a timely topic and …

Corporate Social Responsibility, Blog Talk, Citizen Journalism, Communication, Crisis PR, CRM, CSR, Customer Relations, Marketing, Online Business, PR, PR Education, Public Relations, Public Relations Education, Publicity, Search, Social Responsibility, Teaching PR, Technology, Viral Marketing »

[22 Feb 2006 | 2 Comments | 13 views]

Matt Galloway, by all respects, seems to be a very nice guy. He is an independent blogger trying something different in his online activities.
Someone sent me a link to Steve Rubel’s blog where he posted a notice about Matt’s site – Buzz-o-phone. So, I thought I’d go look at what she was talking about.
…WOM is the
passing of information by many channels/mediums, praise or criticism,
in an informal, person-to-person manner…
Since Steve and Edelman have recently announced he “will be charged with helping the team win new word of mouth …

Advertising, Blog Talk, Communication, delicious, Employment, Marketing, Marketing Communications, Online Business, PR, Press Release, Public Relations, Search »

[29 Jan 2006 | One Comment | 544 views]

Resumes. Aren’t they, after all, another creative writing exercise? No, not like that Frey guy on Oprah’s book club. The resume should still be non-fiction. A story, to be sure, but a truthful story. Tell the story creatively and persuasively.
This story from CNN (CareerBuilder.com) offers valuable creative ideas for the phrasing that will serve you best. Check it out.
One interesting aspect to this story is the editor’s note that accompanies the article.
Editor’s Note: CNN.com has a business partnership with CareerBuilder.com, which serves as the …