Corinne Weisgerber :: Blogging & Managing your Personal Brand

Here is an excellent slideshow for exposing students to their first taste of online activity.

Gee Ekachai, of Marquette University, linked to the author of the slideshow - Corinne Weisgerber, of St. Edwards University.

Both are involved with PROpenMic, by the way. Visit their profiles in PROpenMic: Corinne Weisgerber and Gee Ekachai.

Truly a great, simple slideshow that all educators should use, IMO. It drives home the point of personal brand management. Some of the better quotes, “Google is the new resume” and “Find the Skeletons in your cyber closet”. You’ll enjoy this one. Read more

Alabama democrat candidate for U.S. House reaches out to bloggers

The political season offers many opportunities for exploring how candidates are using social media in their campaigns. I didn’t think I’d find many (if any) examples in the Alabama races this year. Then, a Google ad popped up in my mail reader: “Turning Alabama Blue - Segall2008.com - Viable democrat running in Alabama. Watch his intro-video and join us!” Read more

Observations and Revelations from Social Media

Preparing to get into the swing of things, re: classes, I spent some of the weekend looking around at what is happening in social media. Not too much with direct PR implications, but did find a few interesting news items and activities.

The news of Michael Deaver’s passing was quite sad. Deaver, a master - if ever there was one, had been serving as vice chairman of Edelman in Washington, D.C. Politics aside, this is one person that had an enormous impact on media relations. He changed it dramatically. I so hoped our former students, a few of them working there now, would have the opportunity to get to know him. Our sympathies and condolences to Mr. Deaver’s family and those at Edelman. Read more