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Archive for the 'Teaching PR' Category

Keith O’Brien :: Editor-In-Chief, PRWeek Magazine at the New Media Academic Summit ‘08

At the Edelman/PRWeek New Media Academic Summit, I had the pleasure of interviewing Keith O’Brien, Editor-In-Chief of PRWeek.
Keith shares, what I believe to be, a great overview of why PR agencies should seek to work with academia and why experimenting with emerging digital media is so important for both students and educators.
This video is from [...]

The Other Side of the Coin is Rusting :: Powerful Video and Opportunity for Comparison and Rhetorical Analysis

Video is a powerful medium.
The YouTube video below started me thinking about a lot of things. My head was spinning. So, I’m just thinking out loud here. My mind is still running over possible lesson plans that may help those academics yet to explore emerging digital media an avenue to embrace it.
This video [...]

Can Involvement in PROpenMic Lead to a Job? :: Allie Osmar’s Success Story

Shared from my post to the front page of PROpenMic
My goal in starting PROpenMic, the social network for students & faculty, was to provide a resource that would help all of us.
I’m happy to report one particular success story from that site. I’m looking for others, too. So, if you have such a [...]

Live Blogging the Edelman / PR Week Education Summit in Chicago

In Chicago for the Edelman / PR Week 2008 edition of the Education Summit on New Media and PR.
I brought my laptop with webcam, as well as my Flip camera and cell phone for Utterz. I’m going to try and use the

Overview Series on Communication Plans from Dave Fleet

Karen Russell (Teaching PR) recently Tweeted her praise of Toronto based Dave Fleet’s series on writing communication plans.
So, I checked it out and agree. This is a good overview series for students. It will help you start thinking about your plans. Fleet’s link to all of the posts in the series is [...]

Students: Job and Internship Seekers Resources

The search. It is intimidating. Frustrating. Confusing.
Two great posts help you with links and resources.
Oregon’s Beth Evans offers us Arts and PR Job Search Tips From a PR Ninja. Actually, her links and resources will serve many areas of interest, not just those seeking work in the Arts.
Tiffany Derville, also from [...]

Interns at ASCCA Begin Their Summer Social Media Campaigns

Each summer, interns from around the country visit Camp ASCCA.
This summer, we’ll be doing podcasts using Utterz. I’ll give them a prepaid phone they can carry with them to the activity areas. While taking photos and videos, they can also grab a quick audio interview easily embedded in the camp blog as well [...]

Spring 2008 Student Digital Resumes and Portfolios

As we enter Summer 2008, I realized I forgot to post the resumes & portfolios from my most recent classes. So, here they are.
They’ve been cross-posted at PR Prospects, the site I started to promote our wonderful Auburn University PR majors.
Please check out the most recent group from Spring semester. They are a [...]

Google’s Friend Connect Arrives (Tonight)

Must admit, I’m intrigued by Google Friend Connect (Note: Not up yet. Later tonight.)
The details are here: Google Press Center: News Announcement.
Lots of other people are, of course, buzzing about it. See Techmeme: Previewing Google Friend Connect: Website owners can make any site social (Sean Carlson/Google).
Now, since it is just launching, I’m not [...]

PR Bludgeons Itself :: Again

Kelli Matthews, of the University of Oregon, has a good post in PROpenMic.org entitled PR Taking it in the Teeth (Again).
I’ll share my response, but ask that you visit her post and read the comments by students (sign up required, membership is free). (After visiting that post, also consider going to Kelli’s blog at [...]

Interview with Kellie Matthews and Lisa Poplawski :: University of Oregon

The subtitle of this podcast could quite easily be, “Ducks are Cool!”.
I was fortunate to have Kellie Matthews and Lisa Poplawski join me for an interview some weeks ago. Sadly, I goofed the recording and there were pops and hisses … just a general bad audio hair day, so to speak. So, they [...]

 
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