Always looking for new ways to create news releases for newspaper Web sites, I had a little epiphany regarding Sprout Builder and multimedia news packages for submission to news outlets.
Mindy McAdams’ book has me intrigued. I’ve been going through it in preparation for including it in this fall’s PR Style & Design course. It is a great book. Her site, flash journalism, even offers class tutorials. Visit her blog, too.

The political season offers many opportunities for exploring how candidates are using social media in their campaigns. I didn’t think I’d find many (if any) examples in the Alabama races this year. Then, a Google ad popped up in my mail reader: “Turning Alabama Blue – Segall2008.com – Viable democrat running in Alabama. Watch his intro-video and join us!”

As we enter Summer 2008, I realized I forgot to post the resumes & portfolios from my most recent classes. So, here they are.
They’ve been cross-posted at PR Prospects, the site I started to promote our wonderful Auburn University PR majors.
Please check out the most recent group from Spring semester. They are a fun group and quite bright. OK, I’m biased.
Below you’ll find a group of students with a wide variety of PR interests. Some of them have graduated, or will soon, and you may be …

Yes, I’m still focusing on the work we’re doing at PROpenMic, the social network for PR students & faculty. Bear with me for a bit, please.
I’ll admit, all of the people signing up are my favorites. I’m still kinda stunned by the turnout we’ve experienced. We surpassed the 500 members mark in just 3 weeks.
Today, however, a new truly favorite member signed up. Look at her work and her involvement online. She’s remarkable, and I haven’t even met her, yet.
Meet Danielle Warby at PROpenMic (free …