For almost three years, Camp ASCCA has been using blogs, podcasts and now a full blown niche social network – ASCCA Friends – to connect with ASCCA’s campers and their parents.
Danika Kmetz, a great PR intern from Illinois State University (and President of her PRSSA chapter), has created two very fun videos with the best kind of testimonials possible. The first is from Hope, a camper at ASCCA’s Teen Week taking place this week on Lake Martin. The second is a mashup of clips from last week’s Adult …

Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.
I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that.

Mary Metcalf, or MK to her fans, was live blogging the Edelman / PRWeek New Media Academic Summit as part of her AAE duties for Edelman in Chicago. An Auburn alumnae, and a favorite grad, I wanted to interview her for all the folks back home.
Yes, I’ll be pointing the students here and saying, “Hey, now there’s a success story. Admit it! You want to be like MK.” 

It especially won’t work if you have a bad product.
I can feel Jen O’Meara’s pain. We likely all can. She has a project she loves and it isn’t going anywhere. Frustration. We’ve all felt it, right?
David Meerman Scott shares A viral marketing story suitable for bedtime. It is a story of disappointment and sadness. But, at least the author, YOBI CIO Jen O’Meara, tries to tell it with a tongue-in-cheek spin.
Jen’s no dummy – you’d think. A Ph.D. under her belt, no less, she’s …