Clever Video Comic Book Promotion :: Johnny Bunko

Kevin Dugan, of the Strategic Public Relations blog, recently shared the following videos via FriendFeed, a social network sharing tool. (Students, check out FriendFeed.)

Both are good examples of video used in creative and compelling ways.

The Johnny Bunko video isn’t unique, as we’ve seen comic book videos many times. But, watch it. They poke fun at old business books. They use their own content to create the video which is certainly more entertaining than the usual interview with the author, for example.  It does more to sell the book than anything else I can imagine.  Viral?  It has been watched more than 25,000 times.

The book has a Web site, Johnny Bunko. It also has its Amazon.com site and a rank of #3,200 in books overall, right now. Um. that’s impressive. Check out “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.” Read more

Camp ASCCA and Felicia Day :: People and Places I Love

I love a lot of people and places. You may think I throw around the word love, in that respect, but no … I really do love them. You know, in that respectful “You’ve made my life happy and better, so I want to say thank you” kind of way.

Examples? How about our interns at Camp ASCCA. Danika Kmetz, Kelli Hood and Zeb Ramey. These people are absolutely terrific and did such a wonderful job. Look at ASCCA Friends and the Camp ASCCA Journal to see all the great work they did this summer.

But, there is more. They did video, audio, photos, media pitching, releases, features, tours, marketing … the list goes on and on. Read more

Noel Hidalgo Deported from China for Qik Video of Protesters in Tiananmen Square

A world traveler and citizen journalist was deported from China for recording the video below. It is Noel Hidalgo’s chance encounter in Tiananmen Square with protesters from the West decrying the human rights violations in Tibet.

Noel is on a trip around the world: Read more

Invisible Children :: Nonprofit Video for Social Change

This post has two parts, actually. First, we’ll discuss a good CGM video shared recently in PROpenMic. Then, we’ll look at how the person that posted the video entered the social network and started to engage with people.

First, the video. Read more

One Reason Nonprofits Should Use Video :: Testimonials :: Two Video Examples

For almost three years, Camp ASCCA has been using blogs, podcasts and now a full blown niche social network - ASCCA Friends - to connect with ASCCA’s campers and their parents.

Danika Kmetz, a great PR intern from Illinois State University (and President of her PRSSA chapter), has created two very fun videos with the best kind of testimonials possible. The first is from Hope, a camper at ASCCA’s Teen Week taking place this week on Lake Martin. The second is a mashup of clips from last week’s Adult Mentally Disabled camp.

There are many ideas at work behind these sites. The most important is to provide a look inside camp that will reach out to our campers, their parents and anyone that has yet to consider a therapeutic recreation opportunity. Read more

Gary Goldhammer, SVP Edelman :: Video Interview from Edelman/PRWeek Academic Summit

Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.

I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that. Read more

Mary Metcalf, Edelman and Auburn Alumnae :: Video Interview from Edelman/PRWeek Academic Summit

Mary Metcalf, or MK to her fans, was live blogging the Edelman / PRWeek New Media Academic Summit as part of her AAE duties for Edelman in Chicago. An Auburn alumnae, and a favorite grad, I wanted to interview her for all the folks back home.

Yes, I’ll be pointing the students here and saying, “Hey, now there’s a success story. Admit it! You want to be like MK.”  Read more

Yobi.tv :: Proof Positive That Online Viral Marketing Doesn’t Always Work

It especially won’t work if you have a bad product.

I can feel Jen O’Meara’s pain. We likely all can. She has a project she loves and it isn’t going anywhere. Frustration. We’ve all felt it, right?

David Meerman Scott shares A viral marketing story suitable for bedtime. It is a story of disappointment and sadness. But, at least the author, YOBI CIO Jen O’Meara, tries to tell it with a tongue-in-cheek spin.

Jen’s no dummy - you’d think. A Ph.D. under her belt, no less, she’s struggling to get her startup Yobi.tv site off the ground. Yobi.tv claims to be a “unique blend of social networking, reality show contests, and user-generated content (that) will revolutionize the world of online entertainment.” Well, it’s good to have a dream. Read more

Neville Hobson, For Immediate Release :: Video Interview from Edelman/PRWeek Academic Summit

Neville Hobson has been following our class digital/social media activities since, well - really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.

Neville recently wrote about his Summit experiences in What academics think about social media. Read more

Alexandra Wheeler, Starbucks :: Video Interview from Edelman/PRWeek Academic Summit

Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.

Starbucks recently launched (March ‘08?) their site - my Starbucks Idea. This BusinessWeek article explains more.  Read more

Allison Wetherbee on Fox 6 in B’ham :: Absolutely Alabama :: Another Reason I Go On and On About Camp ASCCA

I think that anyone who ever meets Allison Wetherbee comes away with a clear realization … she is a terrific person. Having her return to Camp ASCCA, as the director of public relations, may go down as one of the brightest decisions ever made for camp. I think this video proves that.

Allison was recently interviewed by Fred Hunter, Fox6 News in Birmingham, for their Absolutely Alabama series.

Allison shares how camp helped her over the years, trying anything new that she had her heart set upon doing. Since being a camper, Allison has gone on to earn a masters degree in counseling and served for almost 13 years in practice, before returning to Camp ASCCA.

I have to admit, I got a little tear thinking about Allison as a camper and now - the ASCCA PR director. It is a sweet story. She is the spokesperson for camp, and does a terrific job.

Watch the video now. (Click image below for a popup.) I have to say, Fred and the videographer/editor do terrific work. A great video. Thank you Fox6!

Now do you understand why I can’t help but talk about Camp ASCCA?

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