Archive for the 'WOM' Category
Robert on Jul 13 2008 | Filed under: Blog Talk, Marketing, New Media, Social Media, Teaching PR, Technology, Video, Video Blog, WOM, WOMM
It especially won’t work if you have a bad product.
I can feel Jen O’Meara’s pain. We likely all can. She has a project she loves and it isn’t going anywhere. Frustration. We’ve all felt it, right?
David Meerman Scott shares A viral marketing story suitable for bedtime. It is a story of [...]
Robert on Mar 30 2007 | Filed under: Advertising, Blog Talk, Disability, Employment, Marcom, Marketing, PR, Public Relations, Public Relations Education, Social Media, Social Media Internships, WOM, WOMM
Facebook is an interesting social media community. For ASCCA’s interests of connecting with college students, it seems like the natural community to engage. ASCCA wants college students to work as counselors, program staff and for internships. So, we’re trying something new to reach them.
ASCCA is going to run approximately 50,000 flyers a [...]
Robert on Feb 05 2007 | Filed under: Advertising, Blog Talk, Marketing, Marketing Communications, PR, Public Relations, Video, WOM, WOMM
Many of my students have enjoyed Jeremy Pepper’s post about Super Bowl ads and PR. If you haven’t read it yet, please visit Jeremy Pepper’s post about Ramping up for the Super Bowl. For a class exercise, we’ll be following the use of YouTube, iFilm, Revver, Google Video, et.al. (social video sharing sites) in the promotion of products/programming or pretty much anything else. We are looking for specific instances where social networks, CGM and/or PR played a role.
Robert on Nov 08 2006 | Filed under: Blog Talk, Media Relations, OpenPR, PR, Press Release, Social Media, WOM, WOMM
A former student of mine, Diana, sends along th…
Robert on Jul 16 2006 | Filed under: Advertising, Blog Talk, Crisis PR, Online Business, OpenPR, PR, Social Media, Viral Marketing, WOM, WOMM
When I first saw the new Kayak.com TV ads, my first thought was how different they were from other launch ads. They were intended, I believe, to be funny - sort of like the “Roaming Gnome” ads from Travelocity. However, as I saw more and more of them, it became apparent that these [...]
Robert on Jul 03 2006 | Filed under: Advertising, Blog Talk, Marketing, Online Business, Publicity, Publishing, Social Media, Social Responsibility, Viral Marketing, WOMM
Pay for play isn’t new. Think Armstrong Williams, VNR scandals, CEO vanity magazines, advertorials and more. Now, there is shock and horror about PayPerPost.com (PPP). It is a bane. It is a poison. But, it is as old as hemlock in digital years.
…as the web grows, more mature [...]
Robert on Apr 18 2006 | Filed under: Blog Talk, Blogs, Community Relations, ContentCasting, Education, Marcom, Marketing Communications, New Media, OpenPR, PODcasting, PR, PR Higher Ed, Public Relations, Public Relations Higher Education, Social Media, Technology, WOMM
HEBC More interesting presentations today from …
Robert on Mar 27 2006 | Filed under: Corporate Social Responsibility, Blog Talk, CRM, CSR, Communication, Customer Relations, Giving, PODcasting, PR, Philanthropy, Public Relations, Social Responsibility, VidCasting, Viral Marketing, Volunteer, Volunteerism, WOM, WOMM, Wiki
Scott Baradell, Media Orchard, wants some Link Love, so I’m sharing it with him.
This is a wonderful opportunity to revisit a project that I think has promise and virtue for everyone that chooses to participate.
…nothing wrong
with wanting links, they have their place.
But how about giving back?
Let us revisit Operation Link Love - PR Bloggers [...]
Robert on Mar 04 2006 | Filed under: Blog Talk, Community Relations, OpenPR, PR, Viral Marketing, WOM, WOMM
Operation Link Love
Giving back. The ultimate in simple and selfless gifts by PR bloggers, it is easy to do and will definately help non-profits gain visibility and (if you offer it to them) advice on how to improve their social media implementations.
What initiated this idea?
I read Tom Murphy’s Charitable Blogging… post. Earlier, I [...]
Robert on Feb 25 2006 | Filed under: Blog Talk, Media Relations, PR, PR Education, Public Relations, Publicity, Viral Marketing, WOM, WOMM
Michael Pucci has guts. You have to give him that. His strategy to unleash 8,000 sales people as a speakers bureau to every county, in every state, of the nation is bold. There is potential for failure, even disaster, but - it is a bold PR move.
Who is Michael Pucci?
For “22 years [...]
