Articles in the WOMM Category
Blog Talk, Communication, Emerging Social Networks, Features, PR, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, WOM, WOMM »
According to an email I just received, Barack Obama is going to give his supporters the news of his pick for Vice President via email and SMS, before anyone else.
Hmm? Well, it would be a first. I must admit to a wee bit (OK, a lot) of skepticism on this one. All the news organizations are signed up for all of his mailing lists, after all. They also see mailing lists we never see. So, will his supporters really be the first to …
Blog Talk, Marketing, New Media, PR Higher Education, Social Media, Teaching PR, Technology, Video, Video Blog, WOM, WOMM »
It especially won’t work if you have a bad product.
I can feel Jen O’Meara’s pain. We likely all can. She has a project she loves and it isn’t going anywhere. Frustration. We’ve all felt it, right?
David Meerman Scott shares A viral marketing story suitable for bedtime. It is a story of disappointment and sadness. But, at least the author, YOBI CIO Jen O’Meara, tries to tell it with a tongue-in-cheek spin.
Jen’s no dummy – you’d think. A Ph.D. under her belt, no less, she’s …
Advertising, Blog Talk, Disability, Employment, Marcom, Marketing, PR, Public Relations, Public Relations Education, Social Media, Social Media Internships, WOM, WOMM »
Facebook is an interesting social media community. For ASCCA’s interests of connecting with college students, it seems like the natural community to engage. ASCCA wants college students to work as counselors, program staff and for internships. So, we’re trying something new to reach them.
ASCCA is going to run approximately 50,000 flyers a day, for three days, targeted at students from the following universities: University of Georgia, University of Florida, Troy State University, Montevallo, University of Alabama-Birmingham, University of North Alabama, University of Alabama (Tuscaloosa) and …
Advertising, Blog Talk, Marketing, Marketing Communications, PR, Public Relations, Video, WOM, WOMM »
Many of my students have enjoyed Jeremy Pepper’s post about Super Bowl ads and PR. If you haven’t read it yet, please visit Jeremy Pepper’s post about Ramping up for the Super Bowl. For a class exercise, we’ll be following the use of YouTube, iFilm, Revver, Google Video, et.al. (social video sharing sites) in the promotion of products/programming or pretty much anything else. We are looking for specific instances where social networks, CGM and/or PR played a role.
