Articles in the WOMM Category
Blog Talk, Media Relations, OpenPR, PR, Press Release, Social Media, WOM, WOMM »
A former student of mine, Diana, sends along th…
Advertising, Blog Talk, Crisis PR, Online Business, OpenPR, PR, Social Media, Viral Marketing, WOM, WOMM »
When I first saw the new Kayak.com TV ads, my first thought was how different they were from other launch ads. They were intended, I believe, to be funny – sort of like the “Roaming Gnome” ads from Travelocity. However, as I saw more and more of them, it became apparent that these are more edgy than anything anyone has done recenlty.
The Kayak site introduces the ads with this: “We hope you’ll agree that we are equal opportunity satirists and will enjoy the ads in the humorous …
Advertising, Blog Talk, Marketing, Online Business, Publicity, Publishing, Social Media, Social Responsibility, Viral Marketing, WOMM »
Pay for play isn’t new. Think Armstrong Williams, VNR scandals, CEO vanity magazines, advertorials and more. Now, there is shock and horror about PayPerPost.com (PPP). It is a bane. It is a poison. But, it is as old as hemlock in digital years.
…as the web grows, more mature or less mature, aren’t these attempts to monetize blogs (for good or bad) inevitable?…
I’ve been waiting for some enterprising federal prosecutor to pump out a string of indictments for link fraud online. Is this …
Blog Talk, Blogs, Community Relations, ContentCasting, Education, Marcom, Marketing Communications, New Media, OpenPR, PODcasting, PR, PR Higher Ed, Public Relations, Public Relations Higher Education, Social Media, Technology, WOMM »
HEBC More interesting presentations today from …
