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Perfect Example of Social Media Bypassing Traditional Media with a Rational and Compelling Story

This story is quite interesting.  It is a perfect example of how social media can bypass traditional media outlets and share a compelling rational story. It could also be an example of how social media might spur on coverage by the traditional media outlets: print, TV and radio. We’ll have to see if they pick up the story, too. (Maybe they already have and

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Spring 2012 Auburn Student Digital Resumes & Portfolio | Now, with more Mobile!

Here are the Spring 2012 digital student resumes and portfolios … or eportfolios. Screenshots and a slideshow of the sites are below. Check them out. Hire the students! Katherine Davis | Mobile Sloane Hudson | Mobile Jeremy Johnson | Mobile Ashley McElduff | Mobile Blake Menke | Mobile Amber Meredith | Mobile Ashley Mundy | Mobile Jamie Nolen | Mobile Jenny Rikelman | Mobile Morgan

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Too Often News Is Defined As "What Drives Ratings" Not "What Is Newsworthy"

OK, it’s a rant … nothing more.  It’s just that the demise of journalism, particularly broadcast journalism on the national stage, breaks my heart.  I grew up loving it.  Today, there is little of that solid, respectable national broadcast journalism left.  The latest hurricane coverage is merely one more saga illustrating how blatant the money grubbing has become. Julie Moos offered up here views

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Spring 2011 Digital Resumes and Portfolios

Graduation was today and about half of these students said goodbye to Auburn. The others will graduate at the end of this coming semester. Always love my students and very proud of them. This group was particularly fun and put in a lot of work on these projects (digital resumes and portfolios – or ePortfolios). So, give them a look and offer them a

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PR's Don Quixote :: Tilting at PRSA Windmills

Meet the Don Quixote of PR.  Jack O’Dwyer. O’Dwyer has been tilting at the PRSA windmill since 1994.  He mounts Rozinate for regular jousts with the PR association. Recently, Jack O’Dwyer was visited by what O’Dwyer might call demons. He’s called them a lot of other things. His visitors were from the PRSA.  Meet “chair Gary McCormick and president Bill Murray.” They went round

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