Marcom

Students: The Council of PR Firms asks, "What is the most dangerous idea in PR today?"

Cross-posted from PROpenMic. Reformed PR practitioner B. L. Ochman writes a review of the recent Council of PR firms (CPR) critical issues forum in her blog, What’s Next. Read the Council’s take on the event in Dangers Equal Opportunity for Smart Marketers, PR Firms, Lively Annual Public Relations Council Critical Issues Forum Addresses “Most Dangerous Ideas” for Future of PR. The conversation has actually

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Diverse International Population of our PR Higher Education Social Network :: PROpenMic

Over on PROpenMic, I’ve posted a run down of the population we’ve developed from countries around the world. The experience of launching this community, and watching it grow, has been very enjoyable. I deeply appreciate all of the people that have visited the site and signed up. PROpenMic is actually turning into a worldwide social network for public relations and marketing communications worldwide. The

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FlackLife Reveals Foolish Astroturfing Campaign from Hunter College and Coach Handbags

Definition of astroturfing: Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical. Astroturfing is an interesting topic. I see PR practitioners that defend

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New Rules of Marketing and PR :: Students Feeling A Buzz

Fall semester brings more blogging and social media exercises to my classrooms. This semester, as with all in the past, I’ve tried to do something new with the hope of catching the imagination of each student. I have a story, but first – some background. The PR Writing class is reading David Meerman Scott‘s book, The New Rules of Marketing and PR. Then, they

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Student Digital Resumes and Portfolios :: Summer 2007

Note: All student digital resumes and portfolios are featured at PRProspects.com. This summer’s digital resumes and portfolios are complete. We also refer to these projects as eportfolios. The project wound up being a bit different than usual, due to the short five week mini-mester term. But, the projects have some new aspects which, I believe, make them more appealing. I appreciate the work of

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