PR

Early HTML and Digital PR at Auburn

OK, some will say this is self-serving … but it was a fun reminder for me how people have said … we were ahead of our time.   They’re right.  We were. A kind note from a former student, Amanda (Younce) Davis, reminded me of our early HTML and digital PR at Auburn. It is a reminder of how long we’ve been exploring HTML

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March Madness: Two NCAA Basketball Teams Claim $1 Billion Multiplier/Equivalency AVE Metrics

Welcome to the continuing saga of AVE metrics. This may be March Madness and April Fools (note the lack of an apostrophe) all wrapped up in two rather unfortunate claims. First, let’s define our issue.  AVE (Advertising Value Equivalency) is used to value public relations efforts by attempting to establish what earned media would cost if it were paid media. (Source) The two AVE metrics

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Social CRM and Analysis Software-as-a-Service (Saas)

Trying to compile a list of social crm (customer relationship management) platforms.  I’m most interested in the platforms being used by PR agencies & in-house at businesses. This list has many examples … some are not so very PR/marketing focused.  The features offered by all of these vendors varies. Please offer any additions (email me).  http://aubie.me/social-crm Social CRM Software-as-a-Service Adobe Marketing Cloud – http://www.adobe.com/solutions/social-marketing.html 

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Fall 2013 Digital Resume Portfolios (ePortfolios)

Please welcome the final projects of resume portfolios from our Fall 2013 Style & Design class. These students spent the whole semester preparing many projects for incorporation into this project. And, of course, they edited and prepared the website, too. These resume portfolio projects required the students develop working knowledge of software like Adobe’s Creative Suite. They focused primarily on Dreamweaver, InDesign and Photoshop.

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