Public Relations

Spring 2016 Auburn PR Final Projects :: Digital Resumes and Portfolios

Here they are, the digital resumes and portfolios from Spring 2016. Students created these sites from HTML5/CSS3 templates and edited / modified them using Adobe Creative Cloud along with many other software packages. Also, they created a magazine, brochure or interactive PDF, video tutorial, social media release, blog and many other elements. Rather than just create a simple resume, the students also included work product

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Auburn Student Digital Resumes :: Fall 2015

As our Spring 2015 group of students finish up their digital resumes and portfolios (in about one week), I realize my failure to share the last group on this site. They were previously posted to PRProspects.me.  I will share our latest group of final projects soon.   Here they are! Our Fall 2014 Auburn University PR studenet digital resumes and portfolios, also referred to as

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Early HTML and Digital PR at Auburn

OK, some will say this is self-serving … but it was a fun reminder for me how people have said … we were ahead of our time.   They’re right.  We were. A kind note from a former student, Amanda (Younce) Davis, reminded me of our early HTML and digital PR at Auburn. It is a reminder of how long we’ve been exploring HTML

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March Madness: Two NCAA Basketball Teams Claim $1 Billion Multiplier/Equivalency AVE Metrics

Welcome to the continuing saga of AVE metrics. This may be March Madness and April Fools (note the lack of an apostrophe) all wrapped up in two rather unfortunate claims. First, let’s define our issue.  AVE (Advertising Value Equivalency) is used to value public relations efforts by attempting to establish what earned media would cost if it were paid media. (Source) The two AVE metrics

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Social CRM and Analysis Software-as-a-Service (Saas)

Trying to compile a list of social crm (customer relationship management) platforms.  I’m most interested in the platforms being used by PR agencies & in-house at businesses. This list has many examples … some are not so very PR/marketing focused.  The features offered by all of these vendors varies. Please offer any additions (email me).  http://aubie.me/social-crm Social CRM Software-as-a-Service Adobe Marketing Cloud – http://www.adobe.com/solutions/social-marketing.html 

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