Research

March Madness: Two NCAA Basketball Teams Claim $1 Billion Multiplier/Equivalency AVE Metrics

Welcome to the continuing saga of AVE metrics. This may be March Madness and April Fools (note the lack of an apostrophe) all wrapped up in two rather unfortunate claims. First, let’s define our issue.  AVE (Advertising Value Equivalency) is used to value public relations efforts by attempting to establish what earned media would cost if it were paid media. (Source) The two AVE metrics

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Social CRM and Analysis Software-as-a-Service (Saas)

Trying to compile a list of social crm (customer relationship management) platforms.  I’m most interested in the platforms being used by PR agencies & in-house at businesses. This list has many examples … some are not so very PR/marketing focused.  The features offered by all of these vendors varies. Please offer any additions (email me).  http://aubie.me/social-crm Social CRM Software-as-a-Service Adobe Marketing Cloud – http://www.adobe.com/solutions/social-marketing.html 

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Twitter’s Geography of Hate :: Not Necessarily Where You Would Expect?

Be forewarned.  There is, of course, some inappropriate language in here since the study is one about racial, homophobic and disability slurs. From NPR:  “Geography professor Monica Stephens has spent a lot of time putting haters on the map. Over at Humboldt State University in California where she is a professor, Stephens and a team of undergraduate students spent a year sorting through racial slurs

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PROpenMic.org Traffic :: One Year Anniversary

Our PR social network has been in action for one year, as of April 1st.  I thought you might like to know how we’re doing.  I’d also appreciate your feedback on the network.  We can’t get better without hearing from your members (and those that haven’t joined, yet, too). Here’s an update on PROpenMic‘s traffic over the first year. Only April ’08 through February

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