Social Media

Early HTML and Digital PR at Auburn

OK, some will say this is self-serving … but it was a fun reminder for me how people have said … we were ahead of our time.   They’re right.  We were. A kind note from a former student, Amanda (Younce) Davis, reminded me of our early HTML and digital PR at Auburn. It is a reminder of how long we’ve been exploring HTML

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Content Marketing and Brand Journalism: We Did It Before It Was Cool

A sidebar:  Today, phrases like content marketing & brand journalism are all the rage.  People are asking, “Should our company be doing this?” and “How do we do this?” Experiential PR – Content Marketing & Brand Journalism As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting

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Perfect Example of Social Media Bypassing Traditional Media with a Rational and Compelling Story

This story is quite interesting.  It is a perfect example of how social media can bypass traditional media outlets and share a compelling rational story. It could also be an example of how social media might spur on coverage by the traditional media outlets: print, TV and radio. We’ll have to see if they pick up the story, too. (Maybe they already have and

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Twitter’s Geography of Hate :: Not Necessarily Where You Would Expect?

Be forewarned.  There is, of course, some inappropriate language in here since the study is one about racial, homophobic and disability slurs. From NPR:  “Geography professor Monica Stephens has spent a lot of time putting haters on the map. Over at Humboldt State University in California where she is a professor, Stephens and a team of undergraduate students spent a year sorting through racial slurs

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