Teaching PR

Early HTML and Digital PR at Auburn

OK, some will say this is self-serving … but it was a fun reminder for me how people have said … we were ahead of our time.   They’re right.  We were. A kind note from a former student, Amanda (Younce) Davis, reminded me of our early HTML and digital PR at Auburn. It is a reminder of how long we’ve been exploring HTML

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Content Marketing and Brand Journalism: We Did It Before It Was Cool

A sidebar:  Today, phrases like content marketing & brand journalism are all the rage.  People are asking, “Should our company be doing this?” and “How do we do this?” Experiential PR – Content Marketing & Brand Journalism As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting

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Fall 2013 Digital Resume Portfolios (ePortfolios)

Please welcome the final projects of resume portfolios from our Fall 2013 Style & Design class. These students spent the whole semester preparing many projects for incorporation into this project. And, of course, they edited and prepared the website, too. These resume portfolio projects required the students develop working knowledge of software like Adobe’s Creative Suite. They focused primarily on Dreamweaver, InDesign and Photoshop.

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Auburn PR Student Digital Resumes and Portfolios (ePortfolios) Spring 2013

Here are the digital eportfolios for Auburn University PR students from Spring 2013.  We like to call these digital resumes and portfolios.  We’ve been creating them in classes for over a decade.  Recently, a movement among universities across the country has gained strength and they prefer to call them eportfolios.  To me that term is very Web 1.0 … but, we are happy to

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