Public Relations Education

Content Marketing and Brand Journalism: We Did It Before It Was Cool

A sidebar:  Today, phrases like content marketing & brand journalism are all the rage.  People are asking, “Should our company be doing this?” and “How do we do this?” Experiential PR – Content Marketing & Brand Journalism As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting

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Fall 2011 Auburn PR Student Digital Resumes and Portfolios

Here they are! The Fall 2011 Auburn PR Student Digital Resumes and Portfolios from my Style & Design students. Links to their sites and a slideshow are below. (For the record, these are sometimes referred to by the term ePortfolio, too.) Many of these students just graduated. As always, I’m sure they want me to share the mantra by which all of these sites

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Camp ASCCA and Felicia Day :: People and Places I Love

I love a lot of people and places. You may think I throw around the word love, in that respect, but no … I really do love them. You know, in that respectful “You’ve made my life happy and better, so I want to say thank you” kind of way. Examples? How about our interns at Camp ASCCA. Danika Kmetz, Kelli Hood and Zeb

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Must Be Redesign Week in Social Network World

Four sites I visit regularly have been redesigned, lately. Facebook, LinkedIn, Ning and Poynter have all gone throught redesigns of varying degrees.  Poynter’s will launch on August 23rd.  Bill Mitchell, Director of Poynter Online, sent an email to all members yesterday announcing the much anticipated new site. Mitchell offered a mockup look at the new look. It promises to have enhanced social media aspects.

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