PR Higher Education

PRCA 2008 State Conference :: Notes, Links and Observations

About two weeks ago, I had the pleasure of speaking at the Public Relations Council of Alabama’s annual conference in Montgomery, AL.

A nice crowd of students, practitioners and faculty were on hand.

So, I promised links and notes …. so, although it took awhile, here they are.

First, this zip file contains a lot of information (34.2 mb download). Remember we talked about reading? Well, these 20 PDF files are from various sites around the Web. I’ve collected them over time and find them to be great food for thought.

Then, as if that’s not enough, check out these readings, too. (36 mb download) Both of these collections are what I’ve shared with my students over time … and a lot of new ones, too. [Read more...]

Corinne Weisgerber :: Blogging & Managing your Personal Brand

Here is an excellent slideshow for exposing students to their first taste of online activity.

Gee Ekachai, of Marquette University, linked to the author of the slideshow - Corinne Weisgerber, of St. Edwards University.

Both are involved with PROpenMic, by the way. Visit their profiles in PROpenMic: Corinne Weisgerber and Gee Ekachai.

Truly a great, simple slideshow that all educators should use, IMO. It drives home the point of personal brand management. Some of the better quotes, “Google is the new resume” and “Find the Skeletons in your cyber closet”. You’ll enjoy this one. [Read more...]

Emerging Digital Media

Twitter as a tool for college public relations students

Last week we discussed Twitter a bit more in class.

As we talked about it, I went online and asked those on Twitter at that time to chime in with their reasons why they used Twitter.

Hey, I’m in class … the students need to know … why do you use Twitter? is it a useful tool? convince them, please! :o) 04:44 PM September 23, 2008

I was amazed at the number of people that so kindly responded. Thank you all very much!

Here are their tweets. You can actually click on their photos and find their Twitter accounts to follow them, too. It really is a great list to start with as it contains journalists, PR students, faculty and practitioners all in one string of about 60 to 70 Twitter users. There are some multiple responses from a few people, so it looks like about 60+ people for you to follow. That’s a great starting point. [Read more...]

Jeremy Pepper :: Telling It Like It Is

I’ll preface this with a language warning, should you follow the link. Sometimes strong language makes a point.

I am compelled to share a great post with you.

Jeremy Pepper has, once again, said what needs to be said. Oh, he may say it in a form that some find distasteful, but don’t many social critics do that?

Check his post. I initially commented, and want to share this follow up. [Read more...]

Video

Clever Video Comic Book Promotion :: Johnny Bunko

Kevin Dugan, of the Strategic Public Relations blog, recently shared the following videos via FriendFeed, a social network sharing tool. (Students, check out FriendFeed.)

Both are good examples of video used in creative and compelling ways.

The Johnny Bunko video isn’t unique, as we’ve seen comic book videos many times. But, watch it. They poke fun at old business books. They use their own content to create the video which is certainly more entertaining than the usual interview with the author, for example.  It does more to sell the book than anything else I can imagine.  Viral?  It has been watched more than 25,000 times.

The book has a Web site, Johnny Bunko. It also has its Amazon.com site and a rank of #3,200 in books overall, right now. Um. that’s impressive. Check out “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.” [Read more...]

Camp ASCCA and Felicia Day :: People and Places I Love

I love a lot of people and places. You may think I throw around the word love, in that respect, but no … I really do love them. You know, in that respectful “You’ve made my life happy and better, so I want to say thank you” kind of way.

Examples? How about our interns at Camp ASCCA. Danika Kmetz, Kelli Hood and Zeb Ramey. These people are absolutely terrific and did such a wonderful job. Look at ASCCA Friends and the Camp ASCCA Journal to see all the great work they did this summer.

But, there is more. They did video, audio, photos, media pitching, releases, features, tours, marketing … the list goes on and on. [Read more...]

Social Networks

Someone Claims “Colleges Fail on Social Media” :: I Don’t Agree

Do you feel that colleges are failing in social media education?

Hey, that’s a pretty broad claim, after all.

I feel this needs to be addressed.

Marc Hausman makes the claim in PROpenMic. His post, Colleges Fail on Social Media is from October 16, 2008. He bases his bold broad claim on one visit to one class at one university. At least he admits, in the comments of that post, that “My sweeping conclusion was for the sake of drama as it is inappropriate for me to make a statement about all colleges from one class visit.” [Read more...]

PROpenMic celebrates six months online :: How are we doing compared to other sites?

If you just want the stats and graphs, follow this to see them below.

Our social network for public relations students, PROpenMic.org will celebrate six months online on October 1st.

Allow me to begin by thanking all of the members. So many people have helped with advice and guidance along the way. I appreciate all of your help. I also appreciate the involvement of our volunteer administrators (in no particular order): Phil Gomes, Edelman; Kelli Matthews, University of Oregon; Tiffany Derville Gallicano, University of Oregon; Mihaela Vorvoreanu, Clemson University; Karen Russell, University of Georgia; Kaye Sweetser, University of Georgia; and, Barbara Nixon, Georgia Southern University. Not only do they help with the site, but they allow me to bother them asking questions all the time. :o) I really do appreciate their contributions. [Read more...]

• About infOpinions?

  infOpinions? is a blog by Robert French (Bio) about Public Relations :: Marketing Communications (Marcom) :: CMS :: Blogs :: Education :: New PR. It is written for my students. If you found us, please feel free to join the conversation.
• 

• Search All PR Blogs

  
  

• Power 150 Blogs Search

  This searches the collection of 640+ blogs on the AdAge list of marketing / PR bloggers.

• PRWeek The Cycle

  • AIG and Daily Kos - the novel?
  • CRT/tanaka to build Web site for TMNT25

• PRWeek Page Views

  • Boy stuff
  • Staying relevant

• Creative Commons

  
  infOpinions? by Robert French is licensed under a Creative Commons Attribution - Noncommercial - Share Alike 3.0 United States License.

• Who Is Visiting?

• Regret The Error

  • Fuzzy numbers etc.
  • Death by media

• PRWeek Editors Blog

  • Editorial calendar for 2009
  • Salzman to moderate Future of Content panel