We Were Digital Before Digital Was Cool

OK, it’s a bit of a brag and chest-puffing, I know … but, it’s true and I think a little celebration is due. ;o)

7,184 … What does that number represent?

Thursday is the fourth anniversary of our posting in sites like The Corner News, The Loveliest Village and Auburn Family. Yep, we started this version of our decade long digital publishing exercises in March of 2008. Auburn Family (thank you Deedie, Mike & Brock) and The Corner News (thank you, Carla & Greg) and The Loveliest Village (and LoveliestVillage.com before that … it is now down).  Thank you also to Margaret Fitch-Hauser and Mary Helen Brown for putting up with all of this, too.  ;o)

Thank you, also, to all the many PR practitioners and educators that have supported us over the years, too!

In those four years, really only posting during 20 weeks per year, we have now created and shared 3,744 blog/feature stories and 3,440 videos. That’s 7,184 separate posts. Think of the writing … the video editing … the time putting together the interviews …. and more. Wow!

That’s an average of 46+ blogs/features and 43 videos per week of class exercises.

Many thanks and much appreciation goes out to the many students that have humored me over the years and done these exercises. Think about it. You published a digital hyper-local newspaper every week with more unique stories and videos than any other weekly paper in the state, I’m betting. Truly. In fact, you may have out published a lot of dailies. ;o)

Update: I’ve been asked, “Robert, the numbers are great, but what else does all this activity mean?”  So, I’ll expand a bit.  The number 7,184 represents likely 3 times that number of hours (if not more) spent interviewing, writing and editing.  Students continue to hone their writing skills through experiential activities that didn’t exist before.  These are real world assignments judged online by all our readers.   The exercises represent learning many different CMS platforms that each student will most likely encounter in their professional lives.  The end product represents their digital resumes and portfolios that inevitably capture the attention of job and interview providers.  Time and time again, students recount how the digital portfolios were that extra plus that caught the eye of their potential employer.  So, I hope that at least provides an overview of the many benefits the 7,184 experiences produced.  (I haven’t even begun to speak about how they learn to use social media in a business sense and not just as their own personal communication channel.  That would be many more posts.)

And, there is more…

In 2007, we started posting our digital resumes in PRProspects.me. Of course, many classes before that were putting up their personalized digital resumes/portfolios on their own domains, too.

Auburn PR students have created, edited, produced and published 276 digital resumes and portfolios (see PRProspects.me for examples, but many are down now) … with another 40+ coming this semester. Now that is something cool!

Congratulations on your anniversary, you wonderful content PR practitioners! You Rock! Again, thanks to all the students that put in all the long hours and hard work to accomplish all of this! War Eagle!

~ Robert

P.S. Long ago, in 2002, we began online publishing with class exercises on auburnmedia.com via blogs and other CMS. We posted on Auburn University servers via various CMS before that, since 2000. And I’m not even counting the many other sites (Marcomblog, PROpenMic and more) that we’ve launched over the years. April 1st, for example, is PROpenMic’s fourth anniversary, too. In short, we’ve been digital since before digital was cool.

Heck, we’ve been digital since before most people even knew what digital was!

Posted in Auburn, Featured, Headline, PR, Public Relations, Teaching PR | Leave a comment

Just for Fun :: MySpace TV News Story

I was interviewed recently by Jason Dennis of WTVM 9 in Columbus, Ga. about social media.

Although the term dead might be harsh, I was speaking in the context of MySpace as a broad multi-faceted social network like Facebook. The numbers illustrate MySpace continuing to lose ground, even after Justin Timberlake’s entrance. MySpace will face competition in the niche music video social network space, too.

The following infographic shows compete.com scores for some of the social networks pertinent to this ongoing discussion. Click the image to see the full-sized infographic.

Posted in Featured, Headline, Marketing Communications, Social Media | Leave a comment

Fall 2011 Auburn PR Student Digital Resumes and Portfolios

Here they are! The Fall 2011 Auburn PR Student Digital Resumes and Portfolios from my Style & Design students. Links to their sites and a slideshow are below.

Many of these students just graduated. As always, I’m sure they want me to share the mantra by which all of these sites were created … Hire Them!

Good students all, I heartily recommend them to you all.

Laura McGee

Jasmine Morten

Samuel Solomon & Resume/Portfolio

Stephen Sprayberry

Morgan Prentiss

Izzy Hortman

Brittany Gibson

Elle Welch

Kristbjorg Johnson

Shanetta Pendleton

Ally Mills

Carly Knowles

Hayley Thrift

Jordan Holladay

Morgan Powell

Paige Robinson

Brooke Bonner

Becca Barganier

Kate Matthews

Sarah Garrett

Charlie Goodson


Find more photos like this on The Loveliest Village

Posted in PR, Public Relations, Public Relations Education, Style and Design, Teaching PR | Leave a comment

Too Often News Is Defined As "What Drives Ratings" Not "What Is Newsworthy"

OK, it’s a rant … nothing more.  It’s just that the demise of journalism, particularly broadcast journalism on the national stage, breaks my heart.  I grew up loving it.  Today, there is little of that solid, respectable national broadcast journalism left.  The latest hurricane coverage is merely one more saga illustrating how blatant the money grubbing has become.

Julie Moos offered up here views on the “Was the hurricane coverage hyped?” debate that seems to be unstoppable.  See The 6 criteria for hype & why Hurricane Irene coverage does not meet them.

So, I’m offering up my take on the coverage. I feel Ms. Moos failed to address some painfully glaring realities in the “what passes for news” determinations by media outlets today.

Ms. Moos fails to adequately address the key element of proximity.  That is what made the national cable news coverage so unrealistic.  Yes, a large portion of the nation’s population were at risk.

But, what may have made the national media outlets pay so much attention may well have been — the proximity was their own backyard, the northeast.  Specifically, we’re talking about the US media mecca – New York City.

I can almost hear the newsroom conversations now (can’t you) … “Oh, my gosh … the hurricane is coming up here … and we just had a freak earthquake.  Is this Armegeddon?”  And then, can you hear the upper management conversations (the suits).  ”If not, let’s make it look like it.  I smell a ratings bonanza!”

Further, Ms. Moos neglects to adequately address the consequence of the story.  Yes, the damages caused by the hurricane were large.  However, the string of tornadoes earlier this year caused an almost equal amount of monetary damage.  They also killed hundreds more people.

Were the tornadoes over covered … or hyped by cable news?  No … and why?  In part, it was because they were hyping the Royal Wedding when the most devastating string of storms occurred.  Yes, a foriegn wedding was more important than death and destruction in the US.  Why?  The cable channels had already committed their resources.  In days long gone, they would have bitten the bullet and covered the national tragedy despite their prior commitments.  You know, that little thing called journalistic integrity.  Today, money rules!

Face it.  The hurricane coverage on cable channels was over the top.  It was all about trying to hold eyeballs, increase ratings and NOT reporting news.

The hurricane and subsequent flooding was a major story. That’s true. Did it deserve wall-to-wall coverage? No. Hey, I’ve been through plenty of hurricanes. This one, to me, was more akin to another nor’easter than a hurricane. Do nor’easters usually warrant national wall-to-wall coverage? No. Do they get it? No. Please, people. We have picnics in category one hurricanes. Sheesh!

Finally, as far as context is concerned, there were (and are) other ongoing stories that impact more people, cause more damage, cost more money and concern the deaths of more people.  What are they?  The wars the US is currently still fighting.  Famine in Africa.  Drought in the US south and southwest. There are over 30 insurgencies, civil wars and outright wars between nations underway around the world today.  (See globalsecurity.org)

Even if we quibble over the number of wars, the consequences of any one of them likely exceeds the impact of that one hurricane.  That is particularly true for those news outlets that pretend to be covering the world.

Oh, but those stories are too complex to cover and maintain the attention of viewers.  Hey, we’ll commit the money for a Royal Wedding, but in-depth coverage on more important issues — what, are you kidding?  They don’t drive ratings.  So, we are stuck with the continued tabloidization of news.  Revenues and profits play too large a role in what gets defined as news today.  Revenues and hoped for profits played too large a role in going with wall-to-wall coverage of the hurricane.

After all that … at least sometimes you can find humor in weather coverage.

Posted in Blog Talk, Featured, Headline, Journalism | Leave a comment
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