I’ve been following this story from the beginning. I saw this coming. I hoped it would not happen, but given the timing of certain events, and my knowledge and/or perceptions of Auburn culture, I’m not surprised it has happened. I wish this had not happened. But, here it is. This is, for all practical purposes, the perfect storm – in a PR sense. All the elements of the environment were just right for all that follows to have happened. Why the leadership didn’t …

See the lates updates: When (Fans Hope) A Southern University Will Do The Right Thing :: And They Don’t

Auburn Pursues Turner Gill
University of Buffalo Coach Sought by Auburn Tigers

Image from the Turner Gill Facebook group, Turner Gill for the Auburn Tigers Head Football Coach

Auburn University, one of the traditional powers in NCAA college football, is pursuing a new coach. Auburn is often considered one of the top 25 college coaching jobs. So, what makes this news?
Race. Ethnicity. PR.
Auburn is also the land grant institution for the State of Alabama. …

This summer’s crop of digital resumes and portfolios are up and ready for you to view.
Hire these students. Hey, they worked with a wide array of software and participated in social media on several sites. They have an understanding of the software and social media practice. Looking for interns? New hires? Check out these student resumes. Hire them. You’ll be happy you did!

Katie Hoch
Whitney West
Lindsay McCormick
Maggie Jenkins
Kendall Green
Maggie Hampl
Kathryn Woods
Elizabeth Toney
Miles Duncan
Chelsea Lami
Marvin Jones
Amanda Zambrano
Catharine Montgomery
Rachel Roberts

Here is a sampling of the many …

Mary Metcalf, or MK to her fans, was live blogging the Edelman / PRWeek New Media Academic Summit as part of her AAE duties for Edelman in Chicago. An Auburn alumnae, and a favorite grad, I wanted to interview her for all the folks back home.
Yes, I’ll be pointing the students here and saying, “Hey, now there’s a success story. Admit it! You want to be like MK.”