Robert on May 09 2008 | Filed under: Blog Talk, PR, Press Release, Public Relations, Publicity, Reputation, Social Media, Teaching PR
Kelli Matthews, of the University of Oregon, has a good post in PROpenMic.org entitled PR Taking it in the Teeth (Again).
I’ll share my response, but ask that you visit her post and read the comments by students (sign up required, membership is free). (After visiting that post, also consider going to Kelli’s blog at [...]
Robert on Feb 22 2008 | Filed under: Blogging topics, Blogs, Communication, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video, guerilla marketing
Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting [...]
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