Clever Video Comic Book Promotion :: Johnny Bunko

Kevin Dugan, of the Strategic Public Relations blog, recently shared the following videos via FriendFeed, a social network sharing tool. (Students, check out FriendFeed.)

Both are good examples of video used in creative and compelling ways.

The Johnny Bunko video isn’t unique, as we’ve seen comic book videos many times. But, watch it. They poke fun at old business books. They use their own content to create the video which is certainly more entertaining than the usual interview with the author, for example.  It does more to sell the book than anything else I can imagine.  Viral?  It has been watched more than 25,000 times.

The book has a Web site, Johnny Bunko. It also has its Amazon.com site and a rank of #3,200 in books overall, right now. Um. that’s impressive. Check out “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.” Read more