It especially won’t work if you have a bad product.
I can feel Jen O’Meara’s pain. We likely all can. She has a project she loves and it isn’t going anywhere. Frustration. We’ve all felt it, right?
David Meerman Scott shares A viral marketing story suitable for bedtime. It is a story of disappointment and sadness. But, at least the author, YOBI CIO Jen O’Meara, tries to tell it with a tongue-in-cheek spin.
Jen’s no dummy – you’d think. A Ph.D. under her belt, no less, she’s …

Neville Hobson has been following our class digital/social media activities since, well – really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.
Neville recently wrote about his Summit experiences in What academics think about social media.

Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.
Starbucks recently launched (March ’08?) their site – my Starbucks Idea. This BusinessWeek article explains more. 

OK, this is going to be a rant, so stand back. I don’t want anyone to get hurt. Yep, I’m going to be snarky and sarcastic. Who knew?
For some time, a couple of years actually, I’ve given up on the whole “get on this list” and “seek out backlinks/inlinks” to grow the blog kind of mentality.
Late last night, Andrew Carreaga called me out with his post: Higher ed bloggers: show your power!. In his challenge, Andrew asks five higher ed marketing people to do the following:

Submit their blogs to …