OK, I’ll admit. This is a little bit of a personal rant. I don’t do this much, but I’m kinda fed up – just a wee bit – so, I’m venting. )
Local news reported in a social network / emerging digital media kinda way.
When I first thought of this for classes, some time ago, I’ll admit to having that image of Al Franken’s SNL faux coverage of politics flashing through my mind. But, today it really is possible and provides students with realistic and valuable …

Always looking for new ways to create news releases for newspaper Web sites, I had a little epiphany regarding Sprout Builder and multimedia news packages for submission to news outlets.
Mindy McAdams’ book has me intrigued. I’ve been going through it in preparation for including it in this fall’s PR Style & Design course. It is a great book. Her site, flash journalism, even offers class tutorials. Visit her blog, too.

Mary Metcalf, or MK to her fans, was live blogging the Edelman / PRWeek New Media Academic Summit as part of her AAE duties for Edelman in Chicago. An Auburn alumnae, and a favorite grad, I wanted to interview her for all the folks back home.
Yes, I’ll be pointing the students here and saying, “Hey, now there’s a success story. Admit it! You want to be like MK.” 

In Chicago for the Edelman / PR Week 2008 edition of the Education Summit on New Media and PR.
I brought my laptop with webcam, as well as my Flip camera and cell phone for Utterz. I’m going to try and use the