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Corinne Weisgerber :: Blogging & Managing your Personal Brand

September 6, 2008 by Robert · 1 Comment 

Here is an excellent slideshow for exposing students to their first taste of online activity.

Gee Ekachai, of Marquette University, linked to the author of the slideshow - Corinne Weisgerber, of St. Edwards University.

Both are involved with PROpenMic, by the way. Visit their profiles in PROpenMic: Corinne Weisgerber and Gee Ekachai.

Truly a great, simple slideshow that all educators should use, IMO. It drives home the point of personal brand management. Some of the better quotes, “Google is the new resume” and “Find the Skeletons in your cyber closet”. You’ll enjoy this one. Read more

Filed Under: Facebook, OpenPR, PR, PR Higher Education, Public Relations, Public Relations Higher Education, Reputation, Social Media, Teaching PR, Twitter
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Gary Goldhammer, SVP Edelman :: Video Interview from Edelman/PRWeek Academic Summit

July 14, 2008 by Robert · Comments Off 

Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.

I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that. Read more

Filed Under: Blog Talk, Marketing, New Media, PR, PR Higher Education, PR Week, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Video
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Neville Hobson, For Immediate Release :: Video Interview from Edelman/PRWeek Academic Summit

July 13, 2008 by Robert · Comments Off 

Neville Hobson has been following our class digital/social media activities since, well - really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.

Neville recently wrote about his Summit experiences in What academics think about social media. Read more

Filed Under: Blog Talk, Communication, Conference, Emerging Digital Media, Marketing, New Media, PR, PR Higher Education, PR Week, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Video
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Views from Five Faculty Members on the Edelman PRWeek Academic Summit ‘08

July 6, 2008 by Robert · 11 Comments 

Five of the faculty members attending the Edelman / PRWeek New Media Academic Summit kindly agreed to interviews recently in Chicago. My apologies for not getting more, but this is a fairly representative sample.

The five faculty members come from diverse universities, both large and medium sized. Sorry, I didn’t get any from small schools. My bad.

Enrollments range from 11,000+ (Howard & SDSU) to 22,000+ at Northeastern, while the enrollment is 31,000+ at UNT and 32,000+ at UGA. Two are private (Howard & Northeastern). Three are public (UNT, SDSU & UGA). Read more

Filed Under: Blog Talk, Conference, Features, New Media, PR, PR Higher Education, Public Relations, Public Relations Higher Education, Social Media, Teaching PR, Top Level, Video
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