FlackLife Reveals Foolish Astroturfing Campaign from Hunter College and Coach Handbags
Robert on Feb 22 2008 | Filed under: Blogging topics, Blogs, Communication, Marcom, Marketing, Marketing Communications, PR, Public Relations, Public Relations Education, Public Relations Higher Education, Social Media, Teaching PR, Video, guerilla marketing
Definition of astroturfing:
Astroturfing refers to marketing / public relations campaigns which attempt to create the impression of being spontaneous and true, genuine (and representations of *real* people and their opinions) when, in fact, they are not. In all of the standards of practice listed below, this practice is considered to be unethical.
Astroturfing is an interesting [...]
