Gary Goldhammer, SVP Edelman :: Video Interview from Edelman/PRWeek Academic Summit

Gary Goldhammer, Senior Vice President at Edelman in Los Angeles, joined us for an interview at the Edelman / PRWeek New Media Academic Summit in Chicago.

I saved Gary’s interview for last because along with his practitioner experience, Gary teaches a graduate level PR course at the University of California-Irvine. A unique course, at that. Read more

Mary Metcalf, Edelman and Auburn Alumnae :: Video Interview from Edelman/PRWeek Academic Summit

Mary Metcalf, or MK to her fans, was live blogging the Edelman / PRWeek New Media Academic Summit as part of her AAE duties for Edelman in Chicago. An Auburn alumnae, and a favorite grad, I wanted to interview her for all the folks back home.

Yes, I’ll be pointing the students here and saying, “Hey, now there’s a success story. Admit it! You want to be like MK.”  Read more

Neville Hobson, For Immediate Release :: Video Interview from Edelman/PRWeek Academic Summit

Neville Hobson has been following our class digital/social media activities since, well - really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago.

Neville recently wrote about his Summit experiences in What academics think about social media. Read more

Alexandra Wheeler, Starbucks :: Video Interview from Edelman/PRWeek Academic Summit

Alexandra Wheeler, Director of Digital at Starbucks, kindly agreed to an interview at the Edelman/PRWeek New Media Academic Summit in Chicago, a few weeks back.

Starbucks recently launched (March ‘08?) their site - my Starbucks Idea. This BusinessWeek article explains more.  Read more

Rick Murray :: President, Edelman Digital at the New Media Academic Summit ‘08

Rick Murray kindly agreed to an interview at the recent New Media Academic Summit in Chicago.

Rick Murray shares why Edelman Public Relations has taken a leadership role in helping academia better prepare students for the future of public relations.

This conference is an excellent model for others to follow. We need all the help we can get, folks. I appreciate Edelman’s leadership in this area. The Summit, along with their Bootcamps, shows that Edelman is clearly in the lead. I wish more of these types of opportunities were taking place now. We don’t want to have to catch up, do we?

Video from the Edelman/PRWeek New Media Academic Summit held on June 26-27, 2008.

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Keith O’Brien :: Editor-In-Chief, PRWeek Magazine at the New Media Academic Summit ‘08

At the Edelman/PRWeek New Media Academic Summit, I had the pleasure of interviewing Keith O’Brien, Editor-In-Chief of PRWeek.

Keith shares, what I believe to be, a great overview of why PR agencies should seek to work with academia and why experimenting with emerging digital media is so important for both students and educators.

This video is from June 26-27, 2008, in Chicago.

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