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	<title>infOpinions? &#187; Seero</title>
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	<description>Public Relations :: Marcom</description>
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		<title>Links to Tidbits and Stories I&#8217;m Following:  Seero, Ning and a Silly Survey</title>
		<link>http://www.auburnmedia.com/wordpress/2008/03/21/links-to-tidbits-and-stories-im-following-seero-ning-and-a-silly-survey/</link>
		<comments>http://www.auburnmedia.com/wordpress/2008/03/21/links-to-tidbits-and-stories-im-following-seero-ning-and-a-silly-survey/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 23:30:32 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Blog Talk]]></category>
		<category><![CDATA[APCO]]></category>
		<category><![CDATA[CPRF]]></category>
		<category><![CDATA[Emerging Digital Media]]></category>
		<category><![CDATA[Ning]]></category>
		<category><![CDATA[Seero]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.auburnmedia.com/wordpress/2008/03/21/links-to-tidbits-and-stories-im-following-seero-ning-and-a-silly-survey/</guid>
		<description><![CDATA[Always seeking new ideas to  incorporate online reality into class practice, the first two links below look very promising, to me.
Seero and Ning, alone or combined, could offer a very simple &#8211; yet broad and complex &#8211;  implementation for a class campaign project.  Add Utterz, Flickr, YouTube and more into the mix &#8230; you&#8217;ve got one powerful social network.
A Ning micro network may be built for any local organization.  With domain mapping and the ability to turn ads off (for a cost, about $25 per month ...]]></description>
			<content:encoded><![CDATA[<p><span style="border: 1px solid darkkhaki; background: #d9ce96 none repeat scroll 0% 50%; margin-left: 6px; margin-right: 6px; margin-top: 5px; float: left; color: #103863; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; font-size: 120px; line-height: 90px; padding-top: 2px; padding-left: 5px; padding-right: 5px; font-family: times">A</span>lways seeking new ideas to <a title='Original Link: http://www.ning.com'  href="http://www.auburnmedia.com/wordpress/?IHl0Xcu3" target="_blank"><img src="http://www.auburnmedia.com/images/ning.jpg" align="right" border="0" hspace="5" vspace="5" /></a> incorporate online reality into class practice, the first two links below look very promising, to me.</p>
<p><a title='Original Link: http://www.ning.com'  href="http://www.auburnmedia.com/wordpress/?IHl0Xcu3" target="_blank">Seero</a> and <a title='Original Link: http://www.seero.com'  href="http://www.auburnmedia.com/wordpress/?4UuQl64h" target="_blank">Ning</a>, alone or combined, could offer a very simple &#8211; yet broad and complex &#8211;  implementation for a class campaign project.  Add Utterz, Flickr, YouTube and more into the mix &#8230; you&#8217;ve got one powerful social network.</p>
<p><a title='Original Link: http://www.ning.com'  href="http://www.auburnmedia.com/wordpress/?IHl0Xcu3" target="_blank">A Ning micro network</a> may be built for any local organization.  With domain mapping and the ability to turn ads off (for a cost, about $25 per month @ Ning) these sites can be a powerful mix.  They even incorporate mobile.</p>
<ul>
<li><a title='Original Link: http://www.seero.com/'  href="http://www.auburnmedia.com/wordpress/?4C3v7GzG" target="_blank"><img src="http://www.auburnmedia.com/images/seero.jpg" align="right" border="0" hspace="5" vspace="5" /></a>Barb Iverson shares <a title='Original Link: http://www.poynter.org/column.asp?id=31&amp;aid=140027'  href="http://www.auburnmedia.com/wordpress/?90Ex8dDF" title="Poynter Media Tips - Seero">&#8220;Seero: Live Video with a Geo Twist&#8221;</a> on <a title='Original Link: http://www.poynter.org/column.asp?id=31&amp;aid=140027'  href="http://www.auburnmedia.com/wordpress/?90Ex8dDF" target="_blank" title="Poynter Media Tips - Seero">Poynter Online &#8211; E-Media Tidbits</a>.  This is a cool site and service.  Applications abound for class and business.  Iverson shares journalism ideas, too.</li>
<li><a title='Original Link: http://www.ning.com'  href="http://www.auburnmedia.com/wordpress/?IHl0Xcu3" target="_blank">Ning.com</a> still fascinates me with its ease of use and full blown micro-social network possibilites.  I set up this one (minimal, I&#8217;ll admit) in about 30 mintues:  <a title='Original Link: http://campascca.ning.com/'  href="http://www.auburnmedia.com/wordpress/?LOvyRQqK" target="_blank">campascca.ning.com</a>.  Now, just imagine what a full group of students could build for a client as a class activity.  Of all the social network tools we&#8217;ve talked about for so long, this one allows a class activity to incorporate them all in a real-world experience. You can import/aggregate RSS feeds into the community.</li>
</ul>
<p>Then, there is this rather unfortunate example of a survey used as promotional tool, IMHO.</p>
<ul>
<li>A recent survey &#8220;by APCO Worldwide and the Council of Public Relations Firms (CPRF), the survey sought to determine how bloggers and PR pros can improve working relationships.&#8221; <a title='Original Link: http://www.prweekus.com/Study-finds-PR-blogger-divide/article/108162/'  href="http://www.auburnmedia.com/wordpress/?zLpKGjSz" title="APCO CPRF Survey" target="_blank">Study finds PR-blogger divide &#8211; PRWeek US</a> (Subscription required)  Problem is, the respondent pool is a whopping &#8230; wait for it, you won&#8217;t believe it (or will you?) &#8230; &#8220;The online survey polled 55 senior executives at Council firms and 47 bloggers. APCO and CPRF created a Web site, <a title='Original Link: http://www.bloggersandpr.com'  href="http://www.auburnmedia.com/wordpress/?MKVIfjde" title="APCO CPRF blogger relations site" target="_blank">www.bloggersandpr.com</a> &#8230;&#8221;</li>
</ul>
<p>Whoa, Nellie!  They survey <strike>112</strike> 102 people (once) &#8230; and draw conclusions about the entire medium and industry?  <em>Hello</em>?</p>
<p>Well, to me this story is a placement for a bit of publicity &#8230; and a sad one, at that.  Come on, APCO and CPRF &#8230; what were you thinking?  It is one thing to be transparent &#8230; another to be able to <em>see right through you</em>!</p>
<p>Is this really what you folks call survey research?  You really want to hang your hat on this?   If so, we&#8217;re all in deep trouble.  The <a title='Original Link: http://www.bloggersandpr.com/about/index.cfm'  href="http://www.auburnmedia.com/wordpress/?9HB7K4Bl" target="_blank" title="State of Blog Relations">About</a> page tells more, yet raises more questions than it provides answers.</p>
<p>I am so tired of seeing these <em>survey as marketing tool</em> lame examples.  To see it coming from an industry group, well &#8230; it is just simply sad.</p>
<p>With such a small, insignificant sample, don&#8217;t say &#8220;<em>59 percent</em> spend more than 20 hours per week (blogging)&#8221; [<em><a title='Original Link: http://www.prweekus.com/Study-finds-PR-blogger-divide/article/108162/'  href="http://www.auburnmedia.com/wordpress/?zLpKGjSz" title="Source for quote - PRWeek" target="_blank">Source</a></em> for survey sample quote]&#8230; rather, say <em>27 people</em>.  Sheesh! I&#8217;d fail a student for something like this.  Use of percentages to try and make the results seem more credible is simply wrong.  No debate on that.</p>
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